Ford is getting hammered in mid-size sedan segment

Ford is struggling with poor sales of its mid-sized sedans, a segment it once dominated after introducing the groundbreaking Taurus in 1985. The once popular sedan found the homes of more than seven million buyers during the ‘80s and early ‘90s and it even held the title of the best selling car in the US between 1992 and 1996, until the Toyota Camry took top spot in 1997.

Since then, Ford has never managed to relive the glory days of the Taurus and had even dropped the name earlier this year until realizing its folly and reinstating the popular nameplate for a 2008 model.
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w209w114 - 7/13/2007 9:30:46 AM

+2 Boost

Maybe new better designs would help them the way its helping GM

1970toyotamarc - 7/13/2007 10:36:30 AM

+1 Boost

The world (even the US) has moved on. Some months the Prius and even the 3 series outsell the Fusion. For should be embarassed. Better start selling to Hertz and Avis again, guys.

Rupert - 7/13/2007 5:40:09 PM

+1 Boost

The 3 series outsells the Mondeo in Britain...it's rather odd.

Htay7500 - 7/13/2007 10:59:05 AM

0 Boost

wow, the ford challenge flawed? bold moves yet again folks...

Htay7500 - 7/13/2007 11:03:06 AM

+3 Boost

terrible products=terrible sales
its not rocket science.

Shredmo - 7/13/2007 12:59:23 PM

+2 Boost

Murray bicycles = Ford Fusion
Huffy bicycles = Toyota Camry

lewissalem - 7/13/2007 1:09:42 PM

+2 Boost

Comparing Fusion sales to the past "glory days" of the Taurus is not a fair comparison. To say that Ford let the Taurus rot on the vine would be an accurate analogy.

BMW995 - 7/13/2007 4:47:07 PM

+1 Boost

Ford, please produce the concept Interceptor in production form. That car will bring Ford back.

johnct - 7/13/2007 7:28:19 PM

+1 Boost

The Fusion is a great car in probally the most competive segment in the auto industry, including full-size pick-ups. I am pleased Ford hasn't resorted to the past game of giving the cars away to rental angency for paper sales that produced no profits. At least the vast majority of Fusion sales are retail.

no1listensanyway - 7/13/2007 8:42:57 PM

+1 Boost

This could be easily changed with Mondeo. Just bring it over and everything will fall into place.