New Toyota Strategy Exploits Weak Yen To Gain Foothold In Emerging Markets

Toyota Motor Corp., taking advantage of the yen's persistent weakness, will try to make Japan an export centre to meet growing demand for automobiles in small markets around the world, a senior company executive was quoted as saying by the Wall Street Journal.

One big problem in meeting demand for autos in emerging markets is that many, such as those in the Middle East, Africa and Central America, are still too small for Toyota to justify opening plants to serve them, Mitsuo Kinoshita, a Toyota executive vice president, told the newspaper.


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Agent009 - 7/18/2007 2:54:07 PM

+1 Boost

It has been argued it is a Japanese strategy to the WTO.

Need4Speed - 7/18/2007 6:13:47 PM

+1 Boost

I agree...they've been doing this to the US for years!

Will_ - 7/18/2007 4:44:44 PM

+1 Boost

Lots of Toyota news today...