Cadillac sales struggling in Europe

Cadillac will sell fewer models than it expected to in Europe by 2010. “We have reduced our sales targets for Cadillac in Europe to 10,000 units short term and eventually 15,000,” GM Europe President Carl-Peter Forster told Automotive News Europe.

In 2003, GM’s sales target for the brand was 20,000 units by 2010. But even though the exclusive European addition of the Cadillac BLS, sales have been slow The BLS is also the first Cadillac in Europe to offer a diesel engine...
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SevorbeupstryIsBack - 7/23/2007 12:49:34 PM

+1 Boost

Nobody wants a Cadillac here in Europe. American "styling" does not fit Europeans. First get rid of all the silly chrome and make some fuel-efficient engines. Also, get rid of that even more silly "pimp" image.

Lexus is a very small player in Europe, but atleast they are a player.

EnnNorak - 7/24/2007 1:44:25 PM

+1 Boost

Agree that Cadillac is still a bit of a pimpmobile but far less so than back in 1981 when I had a Fleetwod with the infamous 4-6-8 engine, the stupid wire wheel covers, vinyl roof, and fender skirts. The 2008 CTS is currently on my shopping list because of RWD and LSD. My first Cadillac was a green 1947 Fleetwood which I bought used when I was 17. It was well built and did not have the attributes of a pimpmobile.

ThierryHenry14 - 7/23/2007 1:04:01 PM

+1 Boost

Wow... big surprise. Cadillac not doing good in Europe! WOW! I would never imagine how poorly designed vehicles, with cheap materials and horrible engineering and American Taste would do so bad in Europe. Geeeee.........