Former VW Brand Chief Wolfgang Bernhard to Become Chairman of Chrysler Group

According to a German magazine referenced by Automotive News, Wolfgang Bernhard is expected to be announced as the Chrysler Group's chairman-in-waiting, pending DaimlerChrysler's sale of the automaker to Cerberus Capital Management. Currently Bernhard is an acting advisor, a consultant if you will, for Cerberus, and spends his days at Chrysler's Auburn Hills headquarters, presumably gathering info for Cerberus on what aspects of the business need the German exec's magic touch the most. When the sale happens and Bernhard officially moves in, the speculation is that current CEO Tom LaSorda will remain in his position and likely report to Bernhard.


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Will_ - 7/26/2007 1:15:07 PM

+1 Boost

From Chrysler to VW back to Chrysler again!

dumpsty - 7/26/2007 3:55:37 PM

+1 Boost

Yeah, this guy has too many lives in the auto industry.

When he left DCX (or was fired) and went to VW, I though he was going to run VW or Audi. Then they dropped him. After that, I thought his career was finished. Then he got with Cerberus at the Chrys Grp sale and now he's slated to run Chrysler Corp.

What a rollercoaster ride! Rock-on...Wolfgang!

Occarnut - 7/28/2007 4:35:29 PM

+1 Boost

This guy is a stud..if he can't get it turned around nobody can.