Does the car you own make a difference in your business?

I'm sure you've heard this one before from a real estate agent, broker or businessperson...’I HAVE to drive a nice car because I need to look successful to my clients or they won't buy from me’.

And I’m sure we’ve all tried to justify our purchase with some logic like this…

But the question is...Is it true?

Are you more likely to give someone your business if they drive a nice car because you want to deal with a person who appears successful?

Or has it become the ULTIMATE turnoff?

Would it stop you from giving them your business because the impression you get, is that they’re making WAY TOO much money and you’re paying for it?

We’d love to hear (and I’m sure many readers would as well) your thoughts on this subject.

This one should be REAL interesting!

Place your feedback below in our blogs…

mpignatta - 7/16/2004 5:33:04 AM

+1 Boost

Absolutely true. Specially for people in certain countries of Latin America. No second chance to give a good first impression and they would only trust you their business if the perception is that you are "it".

I know it sucks, but that is how it works.

nybmwman - 7/17/2004 6:58:22 AM

+1 Boost

I currently work for BMW in the CPO dept. I have also worked for Lexus for 4 years (their cars are too soft). I then worked for Mercedes-Benz for 5 years (too many problems). I now work for BMW. When I first started with BMW I had a 1990 300 CE (uber cool) it had just turned 50k when I sadly let it go, it was one of the last great Mercedes with out being AMG. Anyway, the reason I sold it is because potential clients would ask me what I drive as I am trying to sell them a BMW. Needless to say I now own a X5 and a E34 5-series. You see it does matter what you drive.