New Toyota Tundra passes GMC Sierra 1500 in sales?

The first ever drop of the Detroit Three's combined share of the U.S. vehicle market below 50% may not have been the only history made in July. It appears Toyota has breached the domestic automaker's exclusive hold on half-ton full size pickup sales by outselling General Motor's GMC Sierra year-to-date.

I'm estimating that the 2007 Toyota Tundra half-ton has become the first full size truck from a foreign brand to overtake a domestic full size brand in an 'apples-to-apples' sales comparison against the Sierra 1500.

General Motors has reported 115,185 GMC Sierras sold in the U.S. since January 1, 2007. That figure includes both 2006 and 2007 model year trucks and rolls up sales of light and heavy duty versions. It also combines sales numbers for the 2006 and 2007 'Sierra Classic', based on the old GMT800 truck platform, and the new 2007 Sierra built on the next-generation GMT900 frame.


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toolatetorace - 8/3/2007 12:47:11 AM

+1 Boost

The GMC is such a samll ammount of the total GM truck sale that it's miniscule compared to the ammount of Chevrolets total sales . These trucks , GMC's were sold and still are at Pontiac dealerships so they had a second line to round out their lineup. This mameplate has been dwindling over the years because most of these dealerships were in rural areas and could not compete with the big city dealerships . Why don't Toytie admit that they are not getting the market share with the trucks that they thought they were going to get .

1970toyotamarc - 8/3/2007 11:44:30 AM

-2 Boost

Because they are. The Tundra is on pace to sell well over the predicted 200,000 units. Get a clue.

1970toyotamarc - 8/3/2007 11:45:04 AM

-2 Boost

They're on pace to beat that goal. You get a clue too.

truckmen - 8/3/2007 4:44:10 AM

-2 Boost

I used to love the new chev until I heard about there air bag pre mature deployment problems when taken off road and chev wouldn't warrantee them. I can't find anything on the web anymore about this problem but after hearing that I would no longer get a chev. The Toyota has a great engine buy when it comes to heavy duty American Muscle is the only option! For half ton I would go with the Ford because it doesn't sit as low as the chev or toy and it is SAFER than the toy and will out tow and out haul the toyota. The bottom line is they are all engeneered poorly for off road use but great pavement princesses.

toolatetorace - 8/3/2007 9:59:55 AM

+4 Boost

Any of the above vehicles could have premature air bag deployment because they all pretty welll have the same mounting area for the sensors , right near the bottom of the radiator supportor at least level with the front bumper . If you were to hit or brush across a solid object the impact could activate the sensor. No one company is imune to this problem .

Agent009 - 8/3/2007 11:27:34 AM

+1 Boost

They have plenty of losers depending on how you look at it

Agent009 - 8/3/2007 11:27:41 AM

-1 Boost

They have plenty of losers depending on how you look at it

1970toyotamarc - 8/3/2007 11:54:48 AM

+4 Boost

Mfrs can lump their sales data as they see fit. After all, Toyota combines Corolla and Matrix and Camry, and Solara into one (well, it is technically the Corolla Matrix and the Camry Solara). Bt it has always seemed a little disingenuous to me that the domestics combine regular and heavy dury pickups. Esp Ford, I mean how much in common do the F-150 and the heavy duties have? About as much as a Camry and an Avalon, I'd say.

And yet without a heavy duty, the Tundra still sold almost as many as Rams last month, and tho I didnt see the Sierra figures (where were GM's sales breakdowns?), I imagine the comparison to Sierra was pretty close too. Not bad for just a few months on the market.

1970toyotamarc - 8/3/2007 3:54:50 PM

-1 Boost

Your response makes no sense. You're not doing yourself an favors with your inane posts.

ICON - 8/3/2007 5:11:20 PM

+1 Boost

Right toyotawhoeverur...For a brand new vehicle toyota is pouring thousands of dollars in incentives on this truck...not exactly the sign of a homerun for Toyoduh...

johnct - 8/3/2007 10:30:38 PM

+2 Boost

How much market share do you want and how much are you prepared to spend on rebates to get it?

S4cabriofoxone - 8/4/2007 10:59:50 AM

+3 Boost

Is this supposed to be impressive or surprising? The Sierra is not a best-seller. When the Tundra surpasses sales of Ram, Silverado and F-150, then we'll talk.

S4cabriofoxone - 8/6/2007 12:05:11 AM

0 Boost

You're right. I only paid $65,000 for my S4, but I really should've gone the extra mile for the $58,000 M3! Wow, I am so stupid! And you know what? Even though there are so many 50-year-old assholes who drive M3s and pose, I would be special, because I'd be a BMWCARFAN. And that is the ultimate in coolness!

M53R - 8/5/2007 11:36:45 AM

+2 Boost

I think the Siera is just another vehicle in GM's line up. The Silverado is identical to this in everything, but looks better.

toolatetorace - 8/5/2007 9:08:41 PM

+2 Boost

you are 100% right damiko. There isn't too many people on this forum that se it that way. It seems that their patriotism stops when their wallets open