TTAC Exposes The Reasons Why Intellichoice Awards Are So Screwy

TTAC has not been shy about its scepticism regarding the owner satisfaction and quality surveys produced by JD Power, and the commercial links to the industry that they monitor. We have also pointed out that Consumer Reports' "secret sauce" (i.e. their analytical formulae) have certain limitations. Until now, we've overlooked another source of auto manufacturers' braggin' rights: the Intellichoice awards. While you'll hear Intellichoice mentioned in the same breath as JD Power in more than a few automotive advertisements, Intellichoice's awards don't get nearly the same scrutiny. It's time to correct this oversight.

Intellichoice offers awards in five broad categories: Motorist Choice, Best Deals of the Month, Best Overall Value, Smartchoice (with six subcategories) and Best Certified Pre-Owned Programs. They subdivide each of these categories by vehicle type, e.g. car, crossover, near luxury and convertible. Many of these categories are subdivided even further. I counted no less than 240 permutations, and I could have missed a few.


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Agent009 - 8/3/2007 10:57:29 AM

0 Boost

How can a car jump categories?

Rupert - 8/3/2007 11:03:34 AM

+5 Boost

This does explain why the Boxster is a luxury convertible and the the SC430 is a premium sports car...and how is a Honda Accord a compact???
These awards are ridiculous.

Will_ - 8/3/2007 11:07:15 AM

-1 Boost

Someone should expose the reasons why TTAC is so screwy.

Agent009 - 8/3/2007 11:53:36 AM

0 Boost

TTAC beats to the tune of a different drummer. But sometimes that drum beat needs to be heard.

Will_ - 8/3/2007 12:18:33 PM

+1 Boost

Drum beats are annoying, especially crappy ones.

Agent009 - 8/3/2007 12:39:55 PM

-1 Boost

True, but if you always discount them you can miss a true gem...

Will_ - 8/3/2007 1:11:28 PM

0 Boost

Real gems worth treasuring do not have as many imperfections and flaws as TTAC.

david989 - 8/3/2007 7:23:56 PM

+1 Boost

Are you making fun of the class leader? You're the joke here! The Lexus IS kicks ass. An IS250 outhandles a BMW 335i!

S4cabriofoxone - 8/4/2007 10:58:37 AM

+1 Boost

Please, 989, go away for a day. Why is it that when one incredibly annoying Lexus troll is banned, that person always comes back with a different name? You pollute this website. 001 should ban your computer from the network.