Chrysler gets new logo

With the historic sale of Chrysler to Cerberus Capital Management concluding last Friday, the born again carmaker will be reverting to its classic Pentastar logo and also gets a new CEO in the process. Stepping in as the new Chief and Chairman is former Home Depot boss Bob Nardelli, who replaces current CEO Tom LaSorda. It was previously reported that LaSorda would remain as Chief, but an insider close to the deal has told Automotive News that he will remain as vice chairman and president instead.
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M35MT - 8/6/2007 9:58:28 AM

+1 Boost

Looks better than the bottle cap/blue ribbon fusion they've been using for a while now, although, the Pentastar does look Mercedes-ish...just as the Hyundai logo looks quite a bit like Honda's...

PlanB - 8/6/2007 10:10:52 AM

+3 Boost

All the older logo does for me is bring back bad memories of the crappy cars of the 80's and early 90's that used to wear it. IMO they should've gone all new if they wanted to do this.

Will_ - 8/6/2007 10:41:18 AM

+1 Boost

There's nothing wrong with the winged-logo in my opinion.

Caddyman07 - 8/6/2007 6:00:23 PM

+2 Boost

The winged logo is the "brand" logo. The Pentistar or whatever, is the "company" logo...

Designer1 - 8/6/2007 12:26:03 PM

+3 Boost

Hmmm, the logo was Chrysler's problem? So the new logo will fix all of its issues? I'm speechless!

zorbeeze - 8/6/2007 12:43:01 PM

+1 Boost

It won't solve all the problems but it's a step in the right direction, though, a very small step.

MaranelloMaster - 8/6/2007 8:38:42 PM

+2 Boost

Looks okay I guess...
The new T&C will hopefully help the company, 'cept they chould have stuck the 5.7 HEMI in it becuase... 250hp from a 4.0L V6 ??!?!?

EnnNorak - 8/7/2007 1:22:07 AM

+2 Boost

If any car should get a new logo it's Chevrolet -- i just can't get used to that silly bowtie even after half a century or more.

CarbonBlue - 8/7/2007 10:45:05 AM

+1 Boost

my father always said the only person he knew to wear a little red bow-tie was Pee-Wee Herman

2007Tahoe - 8/10/2007 11:05:09 PM

+1 Boost

Shouldn't that read 'old' logo, not 'new'?