Hyundai and Kia move upmarket and get ready to go green

Hyundai is getting ready to launch its $30,000 Genesis next year, while Kia is preparing for the Frankfurt Auto Show with the unveiling of its 2+2 sports coupe. Both Korean auto makers have also invested $58 Million in a green research center. We think it’s about time we give these guys some credit.

Hyundai, who is aiming at the upper-luxury segment, has the Veracruz SUV already on the market. With a sticker price of just over $37,000 for a fully loaded version, the SUV is aimed at the Lexus RS. Since its debut in April, Hyundai has sold over 1,900 units...
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Hyundai - 8/14/2007 1:52:08 PM

+1 Boost

If only it didn't look like a blatant rip-off of the RX in that angle. Oh, and the upside-down Camry nose too has gotta-gotta go!

Will_ - 8/14/2007 4:35:29 PM

+1 Boost

How "upmarket" do they expect the Genesis to take them? Surely, no further than the Avalon.