Study Indicates Consumer Satisfaction With Cars High

US car buyers are more satisfied with their purchases than ever, despite some quality stumbles by Asian brands, according to a survey released Tuesday.

The consumer satisfaction rate for vehicles rose 1.2 percent this year to a score of 82 out of 100, a record in the 12-year history of the University of Michigan's American Customer Satisfaction Index.

Toyota Motor Corp.'s luxury Lexus was the top-performing brand, with a score of 87. Rounding out the top performers with scores of 86 were BMW, General Motors Corp.'s Buick and Cadillac, and Ford Motor Co.'s Lincoln and Mercury brands.

The survey noted that Japanese and Korean automakers saw their largest single-year drop in customer satisfaction since 1996. Toyota, in particular, dropped 4 percent, which the survey blamed on increasing vehicle recalls and poor customer service.


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Will_ - 8/14/2007 4:25:40 PM

+1 Boost

HMmm... Should have thrown "Lexus" or "BMW" into the title to gain more interest 009...

Agent009 - 8/14/2007 4:30:23 PM

-1 Boost

maybe so... all I hear is crickets....

Agent009 - 8/14/2007 4:30:51 PM

-1 Boost

I guess no one wants to hear good news?

enthusiastx11 - 8/14/2007 6:15:47 PM

-3 Boost

these themes are consistent from one survey to the next...

dependability and customer satisfaction are NO LONGER DIFFERENTIATORS. now brands will have to compete moreso on the things that make cars interesting....styling, performance, handling, safety, etc.

this is good news.