Chinese Auto Buyers Prefer Bigger Cars Over Small

It is no accident that "Small is Beautiful" is a book with few followers in China. The citizens of the Middle Kingdom prefer things large.

For example, when you see the translation of the Chinese word "Da" to "Great" the aim is to declare enormous, even colossal scale. Some examples: The Great Leap Forward. The Great Cultural Revolution. Or The Great Happiness -- usually one's wedding day.

Today, we have The Great Chinese Automotive Market.

With projected sales of 5.2 million passenger vehicles, China will be number two in the world this year, after the United States. But sales volume is only half of the story. Even more stunning is the strong preference for large cars with formidable prices. Big is good. Bigger is sensationally good.


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iepurilah - 8/20/2007 4:17:05 PM

-1 Boost

Who cares?

Agent009 - 8/20/2007 4:53:28 PM

+2 Boost

The 2nd largest market in the world and you don't care? hmmm

IamEvilHomer - 8/20/2007 6:21:08 PM

+1 Boost

Most cars are bought by compaines for their vip's

so they use most cars for clients etc.

That is why with Audi the A6L and A8L are so popular

pushrod27 - 8/20/2007 8:38:55 PM

0 Boost

I agree. Who the cares what they do in China?

ElSparquito - 8/21/2007 12:29:53 PM

+2 Boost

What China wants - automakers will make and that influences what we get as well.

S4cabriofoxone - 8/20/2007 4:18:42 PM

+1 Boost

That explains their popular car choices of Buick sedans, Audi A6L's and LWB BMW 5 Series models.