Lexus launches 6 million pound hybrid campaign in the UK

Lexus announced a multimedia campaign in which it will promote its range of hybrid models for the 4th quarter of 2007.“One day high performance will come with lower emissions….not one day but today” represents the tag line for this campaign.
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Monk - 9/14/2007 9:52:33 AM

+1 Boost

This is how Lexus gets their sales of course - MB, BMW, Audi don't do this as often

Hyundai - 9/14/2007 11:29:39 AM

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"Is that how much the LS600hL weighs?"

EL34 - 9/14/2007 12:40:51 PM

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I can't find the bleedin' boot, said the Cockney speaking Englishman!

Blimey If I can't put me golf clubs in the bleedin' boot then how can I buy a Lexus???

david989 - 9/14/2007 12:54:32 PM

+1 Boost

Once again, Lexus leads the pack not only with the best cars in the world but also quality marketing. Imagine what would happen if Lexus was run by Germans. A terrible thing. I hope this never happens!

Hyundai - 9/14/2007 11:05:23 PM

+2 Boost

That would suck!

Damn, I love Lexus!

YES! Lexus!!

david989 - 9/14/2007 1:24:28 PM

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Desperate? Europeans are dumping their taxi Mercedes and 316i BMWs for Lexus cars. Quality wins over quantity. Always has.

david989 - 9/14/2007 1:24:59 PM

-3 Boost

Desperate? Europeans are dumping their taxi Mercedes and 316i BMWs for Lexus cars. Quality wins over quantity. Always has.

david989 - 9/14/2007 1:25:05 PM

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Desperate? Europeans are dumping their taxi Mercedes and 316i BMWs for Lexus cars. Quality wins over quantity. Always has.

EL34 - 9/14/2007 1:37:59 PM

-1 Boost

The Smart car destroys all Lexus'

I95SPEEDINGTICKETS - 9/14/2007 2:43:11 PM

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Lexus do not need the Ad campaign for their hybrid Models

The fact that All Hybrids are Congestion Charge Exempt has seen sales of Lexus Hybrids soar.

autopro - 9/14/2007 4:31:52 PM

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This company is only 17 years old.It took them only 10yrs to pass everyone in sales.I was selling BMW's at the time,1990. They gave us an LS400 and a Q45 to compare.I remember saying their's no way these cars will hold up like a german car! I guess the rest is history.The germans are working harder than ever to keep up with Lexus so if you like the feel of a german car you can thank Lexus for making the prices and content of their cars.

david999 - 9/14/2007 5:10:11 PM

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Interesting comments autopro.

Rupert - 9/14/2007 5:53:56 PM

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10 years in America, not the rest of the world.

Lexus sales in Europe are pitiful.

nextGen - 9/14/2007 6:04:19 PM

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To add to autopro's comment..

German car fans should be thankful for Lexus keeping the price of their german cars at reasonable levels. On the other hand, some german cars are priced ridiculously expensive but maybe that's why a $50,000+ Louis Vitton purse exists...I have one because I'm filthy rich and you... well you know what I mean.

As always, competition is good. And in the case of Lexus, they keep a lot of car companies honest. Let's see what will happen in next 10 years, 20 years, etc.

enthusiastx11 - 9/14/2007 9:26:39 PM

+2 Boost

well, lexus did get relatively good emission out of its hybrids. too bad they missed the marked on performance--and really fell short on MPG.

germeezy2 - 9/16/2007 8:39:59 PM

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Lexus, the relentless pursuit of marketing to mindless Americans.

Lexus, we charge you for a V-12 but only give you a V8 and you will like it!

Lexus why get a 500 hp S600 when only 436 will do?

S4cabriofoxone - 9/16/2007 10:20:18 PM

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The new LS600hL:

THE WORLD'S FIRST SIX-MILLION POUND HYBRID.