BMW Introduces the M3 To The Aussie Market Via A Cool Video Game

The marque, known for its advertising innovation with initiatives such as BMW films, believes the high-end computer simulation will entice buyers for the car, which launches in Australia next month.

The game will be made available online and will appear on magazine cover-mount DVDs in coming weeks, with BMW launching the M3 in Australia at the Sydney Motor Show next month. The car maker joined forces with game manufacturer 10tacle to create a true computer simulation of what it is like to drive the car.

10tacle based the game on its successful GT Legends computer game and BMW Australia marketing director Tom Noble said it was a rare chance to give customers a virtual drive of the real thing.

"The tough thing for us is that not everyone gets the chance to test drive the car and how do I give somebody that experience without actually sending a car to them," Mr Noble said. "So if I can give them a pretty cool experience before they go look at a car it will make it even more interesting for them to come in for a test drive."


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DiamondJim - 9/15/2007 12:22:39 AM

+1 Boost

im downloading the game right now, SEEMS LIKE LOTS OF FUN!!!

http://www.m3-challenge.com

click on the DOWNLOADS section to download the game to your computer, it's a 346MB file

DiamondJim - 9/15/2007 6:07:22 PM

+1 Boost

i just realized this is the game in that real-life M3 simulator from previous posts that 001 posted video of.

i can see why people suck at driving this thing, i am slipping and sliding at most of the curves especially the Kingbindung curve so i have the traction control on to level II and it has helped alot.

if this is a real life simulator of the M3 then im not so sure if it's my driving (hitting the curves at too high a speed) or if the driving dynamics aren't allowing me to hit those curves at a high speed.

AWESOME GAME THOUGH!

M53R - 9/16/2007 9:52:09 AM

+1 Boost

You ll have to get used to the game, its awesome though! My 1st try I couldnt even control the car! But now I can get 2:25 easily.

It really shows your real driving skills!

DiamondJim - 9/17/2007 11:58:28 AM

+1 Boost

you turned on traction control level to 2 like me, didn't you!

M53R - 9/17/2007 11:30:21 AM

+1 Boost

43LE

Well this isnt tacky because BMW motto is the ultimate driving machine so a racing game isnt a bad idea.