Toyota boss wants iQ minicar to be cheaper

After driving a prototype version of Toyota’s new minicar, the carmaker’s President Katsuaki Watanabe came away content with the design but sought more in terms of cost reduction. The new model is aimed at emerging markets such as India, China, Russia and Brazil and, despite its low-cost ambitions, the final car will still maintain the brand’s trademark image of reliability and quality.
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Airliner - 9/17/2007 12:48:22 PM

+1 Boost

Cheaper?? But it's already a Toyota!! Just kidding... If they do manage to make it less expensive I am sure that this car will do great for them. Once again, defending their #1 Global Car Company Title by copying (and yes, bettering) the industry’s latest innovations.