20% of Ford dealers still call the Taurus, “Five Hundred”

We’ve always thought it was a stupid of Ford to rebadge the slow selling Five Hundred as the Ford Taurus and advertise that they were reviving an icon in American history. More like they were just rebadging a slow selling model with an icon name. Well surprise-surprise, sales of the model are still really sluggish.

However, the problem remains within the Ford dealerships. According to CNW Marketing Research, about twenty percent of Ford’s sales team is still calling the 2008 Ford Taurus a “Ford Five Hundred.” About 60 percent of the sales force...
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sold2early - 9/18/2007 10:07:02 AM

+2 Boost

They can call it anything they want; nobody's paying attention anyway.

Catsmeow - 9/18/2007 12:56:10 PM

+3 Boost

Polishing crap doesn't make it gold- it's just shiney crap

Bmw8ter - 9/18/2007 3:42:04 PM

+1 Boost

I'm sure an even greater percentage keep calling the "Ford Taurus X" the "Freestyle". It's one thing to duplicate across different name brands, but Ford sure broke the mold when they decided to duplicate a vehicle already existing in their line up.

Htay7500 - 9/18/2007 7:07:43 PM

+1 Boost

pfft

rocker - 9/20/2007 9:40:52 AM

+1 Boost

Why even waste the time writing an article like this? It has no meaning or value to the auto industry or the world in general.