One of the things that have helped me be successful in business throughout the years was the amazing learning experience I had when I was the ‘Technical advisor to the President’ of Apple Computer Canada, David Rae.
During my time there, I met a lot of amazingly talented people (John Sculley, Jean-Louis Gassee, Alan Kay, etc.) but one in particular really stuck out in my mind…Guy Kawasaki.
As the original ‘Mac Evangelist’, he was one of the key people that helped change the world through the Macintosh.
Guy has gone on to greater things and has just published another book that’s destined to be another success called ‘The Art of the Start, The Time-Tested, Battle-Hardened Guide For Anyone Starting Anything’.
And he now runs Garage Technology Ventures, a venture-capital firm www.garage.com. He has held his workshop, "Boot Camp for Start-ups," around the world. Kawasaki is the author of seven previous books, including Rules for Revolutionaries.
If you are run a business or are thinking of starting a business, you NEED to buy this book.
Guy, Best of luck on your new book from the Spies.
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Video interview at cnet
Guy Kawasaki on The Art of the StartReview From Publishers Weekly
Kawasaki (Rules for Revolutionaries) draws upon his dual background as an evangelist for Apple's Macintosh computer and as a Silicon Valley venture capitalist in this how-to for launching any type of business project. Each chapter begins with "GIST" ("great ideas for starting things"), covering a variety of facets to consider, from identifying your customer base and writing a business plan to establishing partnerships and building brand identity. Minichapters zero in on particular jobs that will need doing, while FAQ sections address the questions readers are most likely to have: Kawasaki covers the basics in an effectively casual tone. Much of the advice, however, consists of generic banalities—start your company's name with a letter that comes early in the alphabet, use big type in presentation slides for older businessmen with declining eyesight, and avoid writing e-mails in all capital letters—that can be found in any mediocre guide. Fortunately, Kawasaki does rise to the occasion here and there. He goes into great detail when it comes to raising capital and offers effective methods for sorting through the nonsense associated with interviewing prospective employees.
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