BMW hopes for a fast start for the 1-Series

BMW is hoping for a high number of 1-Series coupes to be sold before it hits the U.S. markets next spring. BMW will entice buyers by putting a special badge on each 1-Series showing its first year of sales in the U.S.

“Our hope is that we will have another Mini on our hands,” Jack Pitney, BMW’s vice president of marketing, told Automotive News. In his previous job, he oversaw the Mini’s U.S. launch...
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4wheelsnme - 9/24/2007 5:16:31 PM

+2 Boost

This 1 series has got a lot of personality and presence! and with these engines, there´s no doubt it will be a huge success! Congrats BMW!

investor27 - 9/25/2007 2:07:27 AM

+1 Boost

Mid $30 for the 1 series? I don't think so. Way over priced.