‘Ultimate Green Driving Machine?’ BMW fans fear loss of performance

As BMW gets ready to introduce its first hybrid to the market, critics and fans of the brand fear that the company may compromise its roots of high-performance driving for greener credentials.

Fear not Ultimate Driving Machine fans, BMW’s marketing chief Torsten Müller-Ötvös, says the automaker is confident it achieve ‘greenness’ without damaging it sporty image. Even if BMW offers more efficient gasoline and diesel...
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Catsmeow - 10/2/2007 10:50:41 AM

-2 Boost

Come on BMW! Not you too! You may not be sacrificing performance but you're compromising on aesthetics for sure. It must be inherent in hybrid cars to look like crap. Way to go bmw

DaHarder - 10/2/2007 11:48:31 AM

+2 Boost

Sure, performance that the majority of BMW owners neither use nor know how to exploit!

Too many screaming about wanting more performance barely even know how to drive properly in the first place.

S4cabriofoxone - 10/2/2007 5:29:36 PM

+1 Boost

Diesel is where BMW should focus- at this point, hybrid powertrains just seem like a marketing ploy. There are (and will be more) better options.