Honda Sales Jump 17.5%, While Acura Sinks 8.4% For September

Honda Sales Jump 17.5%, While Acura Sinks 8.4% For September
American Honda Motor Co, Inc, posted record September sales of 127,200 Honda and Acura vehicles, up 13.8 percent on a daily-selling-rate basis*, the company announced today. American Honda year-to-date sales totaled 1,193,520, up 2.8 percent on a daily-selling-rate basis*.

Honda Division posted record September sales of 112,831, up 17.5 percent compared to last year. September records for individual models included the CR-V with sales of 19,769, up 68.7 percent for the month; the Odyssey with sales of 16,464, up 24.2 percent for the month; and Fit sales of 4,565, up 139.1 percent for the month. Accord sales increased 31.2 percent to 35,031. Honda Division total truck sales of 48,120, up 15.3 percent, set a new September record.

"The mid-September launch of the all-new Accord helped increase sales momentum for both the model and the Honda brand," said Dick Colliver, executive vice president of American Honda. "The diverse lineup of Honda cars and light trucks has become the strongest and most competitive in the company's history."

Acura Division posted sales of 14,369 with new September records set for the MDX and RDX sport utility vehicles. Sales of the MDX increased 34.1 percent to 5,162; RDX sales increased 19.1 percent to 1,951. Overall, Acura light-truck sales increased by 29.6 percent to 7,113. September sales of the TL luxury performance sedan totaled 4,324; the TSX sports sedan totaled 2,574.

*The daily selling rate (DSR) is calculated with 25 days for September 2007, versus 26 days for September 2006. Year-to-date, the DSR is calculated with 230 days for 2007 and 2006. All percentages reflect DSR.



cericceric - 10/2/2007 1:44:53 PM
+4 Boost
Acura CEO should have been fired long ago for "inaction".
No action taken in regard to product line. Poor pricing and
lousy product planning.


lewishamiltonpimplewishamiltonpimp - 10/2/2007 1:48:18 PM
+7 Boost
The MDX is nice. The RDX is blah. The TL is really old, the RL needs a V8 to complete and looks like a Honda Accord and the TSX is a Honda Accord.

Acura needs a complete overhaul for the US market. Actually, is it sold anywhere else under the Acura badge?


S4cabriofoxoneS4cabriofoxone - 10/2/2007 2:35:44 PM
+4 Boost
"The MDX is nice. The RDX is blah. The TL is really old, the RL needs a V8 to complete and looks like a Honda Accord and the TSX is a Honda Accord."

I agree 100%.

It's also sold in Cananda, but it's still NA-only.


chuck717chuck717 - 10/2/2007 3:08:05 PM
+4 Boost
Acura very solid machines, kinda like a good neighbors next door very dependable, but just once you would like to see them with their hair down, Acura needs to create a buzz in the industry playing it safe is killing them?


SoSnootySoSoSnootySo - 10/2/2007 3:23:42 PM
+1 Boost
Wait. Acura creates a 10k RPM 2800lb mid-engine super sports car that does 0 - 60 in 3 seconds. *I wish*. But that would be some crazy thing that would create sooo much buzz. They could probably be the ones to do it too.


S4cabriofoxoneS4cabriofoxone - 10/2/2007 5:52:51 PM
+3 Boost
Well, that was actually the Honda NSX- only badged as an Acura in American and Canada. And outside of the car enthusiast community, it didn't generate much buzz. They needed to market it more. Look at what Audi's doing with the R8! People have said the R8 is the spiritual successor of the NSX- comfortable and drivable, but with amazing performance and exclusivity. The thing is, the R8 looks 1,000X better and is even more expensive/exclusive.


theoptimisticpessimisttheoptimisticpessimist - 10/2/2007 3:27:52 PM
+3 Boost
No surprise to see Acura down, derivate and bland Honda line of cars,know clue about their clientèle, and dismal marketing. Sadly the first of the Asian luxury brands is just an also-ran.


mikeydred20mikeydred20 - 10/2/2007 6:14:25 PM
0 Boost
I just don't get it look at Infiniti's sale fro the month Acura wins, they won't catch Lexus than again nobody will. When the sedans are redisgn next year they sales will increase. Shouldn't you guys be on the Infiniti site there sales are up yes but still doesn't surpass Acura, AND DON'T GIVE ME THE PRICE BULL. MOST ACURA'S ARE PRICED EQUAL OR HIGHER THAN INFINITI.


S4cabriofoxoneS4cabriofoxone - 10/2/2007 11:16:08 PM
+1 Boost
It's the MDX and the TL. That is IT. Just like Lexus, with the RX and ES.

With Infiniti, they only have one high-volume model, the G.


no1listensanywayno1listensanyway - 10/2/2007 6:49:32 PM
+3 Boost
A whopping 357 for the Acura RL. What a flop.


neutralneutral - 10/2/2007 8:18:24 PM
0 Boost
Sorry guys, even though I am a domestic / german car fan, I still cant agree with you all on Acura. I like Acura, in my opinion, they're stylish and high tech.


neutralneutral - 10/2/2007 8:20:03 PM
-1 Boost
And as for the poor sales figures regarding the RL (which is a sweet car), it just the American buying public's opinion of what "luxury" is.

Look at the Saturn Aura, a hands-down awesome everyday car that hasnt sold very well. Americans just have a certain mindset and are very unwilling to change.


S4cabriofoxoneS4cabriofoxone - 10/2/2007 11:17:01 PM
+2 Boost
I don't see anything in the RL. It looked promising... before it came out.

But then it came out.

It's so boring. I can't stress that enough. SOOOOO boring!


lewishamiltonpimplewishamiltonpimp - 10/3/2007 10:49:03 AM
+2 Boost
The RL is simply bland.

And it needs at least another 50-60BHP.
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