Subaru September Sales Reach 20-Year High

Subaru of America, Inc today reported its best September sales in 20 years with a total of 16,457 units, up two percent from the same period last year. Sales of the all-new 2008 Subaru Impreza lead the way by posting the line’s best September sales total in the company’s history.

“September was our first full month of sales for the new 2008 Subaru Impreza,” said Tim Colbeck, vice president of sales, Subaru of America, Inc. “The market has responded with enthusiasm to the new product and we see this trend continuing through the end of the year.”

Subaru Tribeca sales were up 19 percent with 1,730 units in September. Also up for the month were sales of the Subaru Legacy that recorded sales of 6,777 units a 5 percent increase over last year. The Subaru Outback accounted for 4,796 sales units of the Legacy line total. Subaru Forester recorded a September total of 3,746 units, while the Subaru Impreza was up 11 percent with a September record of 4,195 units for the month. The discontinued Subaru Baja also recorded 9 units in September.

chuck717 - 10/2/2007 3:04:45 PM

+2 Boost

Good news for Subie and the bad weather hasn't hit yet. I believe the B-9 would have sold better if people weren't so self conscience about the front end, now that it has gone conservative people can relax and buy it for what it is, a soild crossover.
The rest of the line is fine, the Impreza style was a disapointment but many will live with it, i think Subaru was just a little scared at this junture to come out with a more sleek design next time around they will be braver. good job overall

TehShibbs - 10/2/2007 4:29:27 PM

+1 Boost

The sales are up because of the mad rush of people buying the GOOD LOOKING imprezas over the new Camryhatch ones.

izfuney - 10/2/2007 8:57:15 PM

+1 Boost

Good Looking :D .. Nice one ... Subies are known for having the fugliest cars...that is their USP .. Like argyle sweaters they attract the "I am so Ugly I am cool" crowd.

r_driver04 - 10/3/2007 10:08:03 AM

+2 Boost

You even sound like a Subie driver, I wonder what you look like.