New Daimler AG to respect the ‘Benz’ Name

The re-named Daimler AG held a meeting with shareholders today to approve their name change from DaimlerChrysler to Daimler AG after selling its majority holding in Chrysler to Cerberus Capital Group.

CEO Dieter Zetsche also told shareholders that it will call its passenger car business Mercedes-Benz Cars in order to respect the founder of Mercedes-Benz, Carl Friedrich Benz. Benz merged his company with Gottlieb Daimler in 1926. But...
Read Article

Audiphile - 10/4/2007 2:56:15 PM

+5 Boost

The company was named Daimler-Benz before it merged with Chrysler. Now that it has divested itself of Chrysler, I can't understand why they can't just revert to the original Daimler-Benz name.

At least the passenger cars will continue to be called Mercedes-Benz. Considering how many people refer to a Mercedes-Benz car as a "Benz", and the history behind that name, it would be crazy for the Daimler suits NOT to retain the Benz name. Thank heaven for small favors!

w209w114 - 10/4/2007 4:10:28 PM

+2 Boost

Well said.

EnnNorak - 10/4/2007 7:11:55 PM

+1 Boost

There must be a hidden agenda here as Jaguar still makes an overpriced version called Daimler. It seems weird to have a British upper-middle-class car called Daimler produced by someone other than Daimler AG.

S4cabriofoxone - 10/5/2007 12:27:15 AM

+1 Boost

They separated. Daimler (Jaguar) and Daimer (Mercedes) were the same company a long, long time ago, if I remember correctly.