America’s New Leaders: The new Big 3 - Toyota, Chevy and Honda

If you take a look at the industry’s first nine-months of 2007’s numbers you will notice that there has been a massive reordering of who’s in lead and who has fallen behind.

Toyota leads the market leaving Ford and GM brands in the dust; Cadillac has passed its fellow brand Buick in sales; and of course Lexus, leads the market in...
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sold2early - 10/16/2007 1:14:49 PM

+2 Boost

Let the whining begin..

JUGNU - 10/16/2007 1:24:39 PM

-2 Boost

Toyota.for life

JUGNU

pchera01 - 10/16/2007 2:26:47 PM

-1 Boost

soon GM will be replaced by Nissan

S4cabriofoxone - 10/16/2007 6:00:46 PM

0 Boost

I wouldn't go THAT far.

gregsfc - 10/19/2007 8:32:46 AM

+1 Boost

No. Not Nissan.

They're sucking wind like American companies. This market loss problem is not nation specific but company specific. If you compare numbers to numbers, it is the companies who have spent the last few years building their images as high performance and high utility who are suffering. Toyota and Honda commercials don't start out proclaiming the horsepower of their products (except the Tundra).

With Nissan, its w/i the first three words mentioned in every ad on every vehicle. Chrysler and Nissan don't get it! Americans don't care anymore how fast their cars are! We want a smooth/refined rides; good resale; reliability; and fuel efficiency. That is what Honda focuses on and look how they have moved up the charts.

Nissan is among the losers. With their focus on performance and on large SUVs/trucks, they are suffering like Ford and Chrysler. As an example, the Nissan Titan super truck (the one that averages most drivers around 11 mpg) has suffered a 50% drop in sales from 2005 to 2006. Only the Jeep Grand Cherokee has done worse (around 60% drop).