Audi R8 - The slowest car we’ve ever built!

Audi UK is investing more than £6 million to support its R8 high-performance sports car with one of the most ironic claims in the history of advertising: “the slowest car we’ve ever built”. The new campaign featuring the sought-after all-aluminium, quattro four-wheel-driven, V8-powered two-seater breaks this week, and represents the largest investment ever made by Audi UK in the launch of a new car.

The R8 is, of course, anything but slow off the mark: it is the fastest production car Audi has ever produced, but because each one is constructed with painstaking precision, largely by hand, it actually has the by far the slowest build process of all Audi models. Only 450 cars will be delivered in the UK this year, and 750 in 2008, with prices starting at £77,000.
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david999 - 10/17/2007 10:25:25 AM

+1 Boost

Saw one a few weeks back in black. A very impressive looking car.

Lavic - 10/17/2007 10:59:46 AM

+1 Boost

Not in white. I was disapointed. It was Silver on White.

S4cabriofoxone - 10/17/2007 5:12:15 PM

0 Boost

This car looks amazing... I saw a black one on the highway.

iamdabest1 - 10/18/2007 12:17:54 PM

+1 Boost

i think this car is actually a bargain at $115,00.
just as fast as a 911turbo/ basically a half priced gallardo with a better warranty. as for looks this car turns heads.
with the rs4, s5/rs5/ R8 and future a7/ r4 audi is really on top of their game !