Special Editon Rolls Royce Phantom Silver Preview

The RR Phantom is already one rare luxury-uber sedan and now RR has released an even more rare edition Phatom dubbed the Rolls Royce Phantom Silver. With only a total of 25 being made one would have to be pretty well connected to snatch one of these automobiles up.
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S4cabriofoxone - 10/22/2007 5:00:17 PM

+1 Boost

Oh, the Silver Preview. One of my faves.

EnnNorak - 10/26/2007 11:41:09 AM

+1 Boost

RR has a history of selling rarity rather than cars. RR is not alone -- you will see the same approach with Bentley's Brooklands coupe, lesser manufacturers' "special editions", and some of the worlds most expensive watches.

A fast way to make a buck is to get some crappy item made with lead paint in China and then use good old marketing hype to make potential customers think it is very rare.