Behind The Scenes: The True Story On How Toyota Became #1

Pundits and professors have been trying for decades to figure out what makes Toyota so successful, but many may have been looking in the wrong places. In his new book, How Toyota Became #1, David Magee convincingly argues that the spirit of Toyota people, as much as anything, has determined Toyota's success.

Toyota's performance has been stunning. The company has not lost money in a single quarter since 1951. As U.S. automotive powerhouses are drowning in red ink, Toyota earned its highest ever net profit in 2006—$17 billion.

So what keeps Toyota growing and improving year after year? In his book, Magee suggests the driver is a handful of principles embedded deeply in the company, including a respect for people, a willingness to take a long-term view, and the determination to improve the business a little bit every day.


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autopro - 10/23/2007 5:07:11 PM

+1 Boost

He who has the most money wins!