VW wants Thompson, now.

VW hopes Nissan's ex-CMO, Jan Thompson, will take the job and turn the ship around. The brand recently lost 10 key players in just the last 18 months. Although she is supposedly courting other offer(s), VW expects to announce a new CMO by the first week of November.
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dumpsty - 10/24/2007 11:57:22 AM

+2 Boost

It's sad though, that VW can't really have a uniform marketing direction. The 3-VW under $17k is great, but it doesn't convey the premium placements of both the Passat and Touareg in the upper-end (near-luxury) area of the market. I respect VW it's W-engine configurations and the Touareg line, but in the US, the maker either has to be premium (near-luxury) or bargain...not both.