Can You Guess What Brands Hold Their Value the Best?

Can You Guess What Brands Hold Their Value the Best?
Automotive Lease Guide is preparing to announce its annual Residual Value Awards at The National Remarketing Conference today.

The awards include vehicles in each segment, which the company predicts will retain the highest percentage of their original price after a conventional three-year lease term.

The automaker that will take home the Industry Brand Residual Value Award is Honda for the fifth consecutive year.

Honda also received individual segment awards for the Accord in the midsize car category and the Odyssey in the minivan category. This will mark the seventh consecutive win for the Odyssey.

Meanwhile, Infiniti will receive the Luxury Brand Residual Value Award for the first time, which also means this is the first time any company other than BMW or Lexus has won the overall luxury award. Moreover, Infiniti will walk away with the Near Luxury segment award for its G35/G37.

As for Toyota, again it will receive the most segment Residual Value Awards, in addition to becoming runner-up for the Industry Brand Award.

Toyota received three segment awards: for the Avalon in the full-size cars category, the 4Runner in SUVs and the Tacoma in compact trucks. Officials said this will be the seventh consecutive win for the Tacoma and the fifth consecutive win for the 4Runner.

Volkswagen will win third place in the Industry Brand rankings, along with receiving an individual segment award for the Volkswagen EOS in the sports car category.

Moving on, BMW will take home two individual awards: for the 5 Series in the luxury car segment, and the 6 Series in the luxury sports car segment.

Among domestic manufacturers, the Jeep Wrangler will grab the segment award for Compact SUVs for the second consecutive year, and the GMC/Chevy Sierra/Silverado will also win for the second year in a row in the full-size truck category.

"The 2008 awards prove once again that compelling design, high quality manufacturing and disciplined pricing and volume programs are essential to achieve the highest residual value," explained John Blair, ALG's chief executive officer.

"Honda, Toyota, Lexus and BMW continue to show leadership. In addition, Infiniti should be applauded for substantially increasing their residual values over the past several years. They have shown steady improvement and the new G35/37 put them over the top," he continued.

"Residual value continues to be the best metric for determining the health of an automotive brand, and the winners deserve a great deal of credit for their products and sales strategies," Blair highlighted.

This year's awards are based on 2008 model-year vehicles. According to officials, the awards are derived after careful study of segment competition, historical vehicle performance and industry trends.

Summary of 2008 Residual Value Award Winners:

Brand Awards:

Industry Brand Residual Value Award: Honda
Luxury Brand Residual Value Award: Infiniti

Segment Awards
Compact Car: Mini Cooper
Midsize Car: Honda Accord
Full-size Car: Toyota Avalon
Sports Car: Volkswagen Eos
Near Luxury Car: Infiniti G35/37
Luxury Car: BMW 5 Series
Luxury Sports Car: BMW 6 Series
Minivan: Honda Odyssey
CUV: Subaru Tribeca
Luxury CUV: Range Rover Range Rover Sport
Compact SUV: Jeep Wrangler
SUV: Toyota 4Runner
Luxury SUV: Lexus GX470
Compact Truck: Toyota Tacoma Pickup
Full-size Truck: GMC/Chevy Sierra/Silverado

Industry Brand Residual Value Rankings
Rank
1. Honda
2. Toyota
3. Volkswagen
4. Subaru
5. Nissan
6. Mazda
7. Saturn
8. GMC Trucks
9. Jeep

ALG noted that only brands above the industry average were ranked. Below industry average were the following brands (listed in alphabetical order): Buick, Chevrolet, Chrysler, Dodge, Ford, GMC, Hyundai, Jeep, Kia, Mercury, Mitsubishi, Pontiac and Suzuki.

Luxury Brand Residual Value Rankings

Rank

1. Infiniti
2. Lexus
3. BMW
4. Acura
5. Porsche
6. Mercedes-Benz
7. Land Rover
8. Audi

ALG said only brands above the luxury average were ranked. Below luxury average brands included (listed in alphabetical order): Cadillac, Jaguar, Lincoln, Saab and Volvo.

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Agent009Agent009 - 10/25/2007 11:29:57 AM
+3 Boost
Interesting to note that VW was third just behind Toyota, For some reason they always rank high in these types of rankings.


Agent009Agent009 - 10/25/2007 12:15:12 PM
+2 Boost
They probably generate their residuals internally, based on actual resale value netted from their own leases.

For example A Lease company based primarily in Missouri probably will show domestic resale much higher compared to a California only lease company.

I have no doubt the list is accurate, but don't assume for a minute that reports aren't flavored regionally.




0to600to60 - 10/25/2007 1:53:48 PM
+3 Boost
well I was thinking the Infiniti M car would have the higher residual. That and just the G37.

"Infiniti is never #1"??? That was pretty harsh...

I expect great things to come with the infiniti badge over the next few years. They are already on track.


chuck717chuck717 - 10/25/2007 4:35:45 PM
+2 Boost
The list is false? thanks Houston you made it so much easier to understand where you are coming from?????


DaHarderDaHarder - 10/25/2007 11:49:56 AM
+1 Boost
I, personally, am a little surprised to find Land Rover on such a list...

As far as the VW Eos goes, have those even been on the market long enough to determine anything concrete?


0to600to60 - 10/25/2007 1:55:12 PM
+2 Boost
I am VERY surprised to see Land Rover on this list as well! There is no way!


0to600to60 - 10/25/2007 1:55:12 PM
+2 Boost
I am VERY surprised to see Land Rover on this list as well! There is no way!


CynicalCynical - 10/25/2007 4:37:14 PM
+1 Boost
I think the only reason LR has a high resale value is because of the popularity of the vehicle (those buying the car are in it for the image associated with a Range, not necessarily the vehicle's characteristics) - basic supply & demand


S4cabriofoxoneS4cabriofoxone - 10/25/2007 5:36:18 PM
+1 Boost
The Range Rover has very high resale value.


chuck717chuck717 - 10/25/2007 12:22:47 PM
+2 Boost
All i can add is as a x car dealer we licked our chops when a Lexus,BMW,MBZ or Porsche was traded in and pretty much was ho hum on most cars in the above list. Of course anything Chrysler or most Ford or GM we had to draw strays about who was going to give the bad news to the customer in regards to trade in value?


AgentOrangeAgentOrange - 10/25/2007 6:04:01 PM
+1 Boost
Huh?????? The EOS is a "Sports Car"?????


S4cabriofoxoneS4cabriofoxone - 10/27/2007 12:01:07 AM
+1 Boost
You could probably find a good '05 for $50K. Those things tank, but you've got to love them for their excellence.


fordsonfordson - 10/25/2007 11:14:36 PM
+1 Boost
I agree agentorange. The eos is NOT a sports car.


minimalistminimalist - 10/26/2007 12:36:02 AM
+2 Boost
alg noted that only brands above the industry average were ranked, yet in respect to the industry brand residual value ranking, 2 of the brands listed as ranking below industry average, jeep and gmc, were also ranked.

which are they? above industry average or below?


toolatetoracetoolatetorace - 10/27/2007 7:16:32 PM
+1 Boost
Geee, the Chev Silverado beats the Toytie Tundra . I can hear it now , all the Toytie fans crying fould


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