Ford to keep Volvo, at least for now

While Jaguar’s and Land Rover’s fate is still up in the air, analysts are wondering what Ford plans on doing with Volvo. According to the latest quarterly earnings by Ford issued today, it seems for has no plans to give up on Volvo. Not only that, Ford said it has developed a new plan for Volvo to improve its financial performance.

Ford said the plans include:

-Enhancing Volvo’s position as a global producer of premium vehicles;
-Establishing appropriate business arrangements between...
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DaHarder - 11/8/2007 1:42:28 PM

+4 Boost

Good decision, since Volvo is actually producing some very nice vehicles.

530N52 - 11/8/2007 4:57:06 PM

+2 Boost

Nice Vehicles and making money. Two things Ford is struggling to achieve.

I still wish BMW would make a move for Volvo.

EnnNorak - 11/9/2007 9:19:02 AM

+1 Boost

Volvo vehicles have superb seats but I don't like transversely mounted engines and extra charges for all but a few bland paint colors. I am happy though that Volvo's six-cylinder engine is an in-line type instead of in the V configuration.

r_driver04 - 11/9/2007 9:45:50 AM

+1 Boost

You are aware that Rover, BMW, Porsche, and a few other charge or have charged extra for paint colors?? Such as beluga black or super black. What about metallic colors? A lot of manufacturers charge extra for those options. Hell Porsche will charge you $1K for a special gear shift knob!!

rok_altima - 11/8/2007 5:11:50 PM

+1 Boost

Doesn't Ford get the revenues from Volvo's industrial products like trailors and shovels, etc??

cdoke - 11/8/2007 5:31:12 PM

+2 Boost

No, Ford only owns Volvo cars.

Rupert - 11/8/2007 5:52:09 PM

+2 Boost

Volvo Cars is a company owned by Ford using the Volvo trademark, Volvo group is a company that makes boat engines and lorries etc, and owns other companies like Renault trucks.
http://en.wikipedia.org/wiki/Volvo

DaHarder - 11/8/2007 5:25:58 PM

+1 Boost

To be quite honest...

Were it not for VOLVO and MAZDA (platform sharing), Ford would only be selling Trucks, Mustangs and (a few) Crown Vics!

Oh... and a dozen or so Foci to rental car fleets...

r_driver04 - 11/9/2007 9:46:36 AM

+1 Boost

True.

S4cabriofoxone - 11/8/2007 6:46:11 PM

+1 Boost

Smart, very smart. I can understand selling Jag Rover--they are very high-end and should only be in the hands of a skilled owner. But Volvo has a wider market and is more pliable to fit other positions. They also make some very good cars... which can't be said about Ford's other product lines.

I hope they keep their share of Mazda, too. Those guys are on a roll.

r_driver04 - 11/9/2007 9:50:44 AM

-1 Boost

Jag and Rover should only be in the hands of a skilled owner?? What the heck does that mean? What you mean to say is Jag and Rover need to be owned by a company with DEEEEEP pockets and or not going through a financial reorganization. The same can be said for the customers who drive them off the lot, only to bring them back the following day for an "idiot light".

Funny thing is, I just saw a new GL450 broke down on the side of the road this morning. What a shame.

S4cabriofoxone - 11/11/2007 12:03:06 AM

+1 Boost

Your post doesn't make much sense.