Lincoln Sees "the Light" : Rapper Common to Promote Navigator

What does the Lincoln brand need more than ever? Sales, and in order to help them out , they have signed rapper Common to promote the Lincoln Navigator brand. Perhaps hurt D- Wade isn't the guy any more to promote the new big luxury SUV. Common and Lincoln both look to "reach new audiences" with the new promotion agreement.
What do the Navigator and Common have in .. common?

General Marketing Manager of Lincoln , Mike Richards, explains both the Lincoln brand and Common share "the same brand qualities"(winning awards, staying grounded and unique style). Look for Common to appear with the Navigator in upcoming broadcast, radio , and print advertisements.

Mr. Common is "very enthused and honored to connect with Lincoln."


What do you think about the partnership?


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007vehispy1 - 11/13/2007 2:42:21 PM

+3 Boost

They are going to need more than Common to promote sales for that done up Expedition.

rok_altima - 11/13/2007 4:14:14 PM

+3 Boost

Are they sure they want this for the Lincoln brand? The people that they're trying to target with their cars (family, and older demographics) really aren't into rap and despise the nature of it.

I95SPEEDINGTICKETS - 11/13/2007 4:22:06 PM

+2 Boost

Oh Shut Up.

When you decide to get your head out of that orifice you use for Bowel Movement you will see that not all Rap Tracks or Rap Artists are the same and "Common' is actually one of the few Very Talented and Sensible Rap Artists out there who is Promoting Violence Free, Positive Rap.

I am glad he is begining to get the Attention he deserves as opposed to Twits like 50 cent & the other Muppets.

DaHarder - 11/13/2007 5:17:18 PM

+1 Boost

He's also a pretty darned good actor!

Htay7500 - 11/13/2007 4:22:11 PM

0 Boost

Common's recent record was pretty nice...


007vehispy1s rant ftw.

Monk - 11/13/2007 6:34:21 PM

+1 Boost

I despise rap...I'm into classical (since I played the piano and viola when I was young) and rock, alt. music

jeffy210 - 11/13/2007 6:36:27 PM

+3 Boost

And thank you for letting us learn a little more about you. But exactly what does this have to do with the article?

Maybe if you meant to say something like "I despise rap... so I wouldn't buy something a rapper endorses" that may have been more relevant.

007vehispy1 - 11/13/2007 8:52:34 PM

+1 Boost

escalade or navigator? ESCALADE.

0to60 - 11/13/2007 9:18:45 PM

0 Boost

navigator or anything else? ANYTHING ELSE!

007vehispy1 - 11/13/2007 9:35:46 PM

0 Boost

Those weren't the choices. lol

007vehispy1 - 11/13/2007 9:36:01 PM

0 Boost

Those weren't the choices. lol

astra09 - 11/14/2007 12:01:54 AM

-1 Boost

OMG the negro rappers are invading U.S. boo hoo hoo.
They cause starvation, war in Iraq, Iran building nuclear bombs, children mining for diamonds, cancer rates, 6 y.o. girls starting puberty, U.S. 6 trillion dollar deficit. Damn the rappers them. "Before the rappers!! the world was great. remember that Martha"
boo hoo hoo.

DaHarder - 11/14/2007 3:26:43 AM

0 Boost

It's amazing the thoughts that some of these individuals feel are necessary to regurgitate onto these threads...

Simply AMAZING!

keyzi747 - 11/14/2007 10:21:15 AM

0 Boost

Some of them have minds that are much smaller than the others. I think Common promoting the Navigator is a very good thing for Lincoln.

SteveL - 11/14/2007 3:14:01 PM

+1 Boost

I dont care how good Common is, this is just Ford being desperate. But I guess anything that may help them at all would not hurt?

Lavic - 11/15/2007 9:34:26 AM

+2 Boost

One thing they could address to help them sell it is to change that awfull dashboard, especially the '60s style speedometer and tach.

2007Tahoe - 11/15/2007 11:39:16 PM

+2 Boost

I forgot all about the Navigator....