Mazda Demio - Winner Car of the Year in Japan

Mazda Motor Corporation has announced today that the Mazda Demio was named the 2008 Automotive Researchers’ and Journalists’ Conference of Japan (RJC) Car of the Year.

The Mazda CX-7 also won the special “Best SUV” prize. RJC Chairman, Michio Takei, announced the two awards after the final round of balloting.

This year’s RJC Car of the Year (COTY) winner, the Mazda Demio (known as the Mazda2 overseas), is a compact car that combines distinct styling, superb handling and very competitive running costs with the fun-to-drive spirit of Zoom-Zoom. Demio received high marks from RJC for its great fuel efficiency and drivability. The new model is around 100 kilograms lighter than the previous model, and the 13C-V model grade combines Mazda’s MZR 1.3L Miller-cycle engine with a continuously variable transmission to achieve top class fuel economy of 23.0 km/L in 10-15 fuel mode.

The Mazda CX-7, the recipient of the 2008 RJC special award for Best SUV, is a crossover SUV with sporty, cosmopolitan styling. The Mazda CX-7 was highly evaluated by the RJC for its powerful and responsive driving dynamics thanks to its eco-friendly 2.3-liter direct injection turbocharged engine which is complemented by a six-speed Activematic transmission and the stable, comfortable ride quality provided by its suspension.


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Htay7500 - 11/17/2007 4:49:54 PM

+1 Boost

Mazda owns coty jpn award. congrats!!

Hyundai - 11/18/2007 11:51:29 AM

+1 Boost

Didn't the Legacy get it a few years back?

Htay7500 - 11/18/2007 12:26:42 PM

+1 Boost

yep, (03-04)

Htay7500 - 11/18/2007 12:27:35 PM

+1 Boost

*mazda owns 07 coty jpn award.

Hyundai - 11/18/2007 11:53:10 AM

+1 Boost

I really like the Mazda2 - it's a nice looking, well-proportioned little car. Why does Toyota need to make the Yaris so... grotesque?

That is also a cool paint colour.

StickShiftCamry - 11/18/2007 12:05:30 PM

-1 Boost

I have an '07 CX-7, I don't feel anything "Acitvematic" in the transmission, it's actually really soft and torque lock up in any gear ,even 6th, is noexistent, actually before i got a flash last Aug. there was too much lock up in 6th gear where it didn't wanna down shift thats why i had to get the flash, and now the tranny is too "soft". I think I need another flash, it has DBW lag.

tecnopolis - 11/21/2007 3:26:49 AM

+1 Boost

I like where Mazda is going these days. Mazda styling is youthful and full of 3D voluptuous shapes. None of the me-too styling that Honda and Toyota are selling at all. And it even transfers to their smallest offerings. Kudos to Mazda!