GM may let VW and Toyota have the microcar niche

As Volkswagen and Toyota quickly prepare their onslaught for the microcar segment, GM believes that there is little market for minicars and has decided not to build a competitor to the upcoming Volkswagen Up! and the Toyota IQ.

According to the president of GM Europe, Carl-Peter Forster, “These specialized urban vehicles have a limited market. I think the sweet spot is where we are with...
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S4cabriofoxone - 12/3/2007 8:26:34 PM

-1 Boost

I COMPLETELY agree. This is what ruined Ford... "platform too expensive to produce." Now they have Escapes, Explorers, Focuses, Rangers, Expeditions and Tauruses on ten-year-old platforms.

ThierryHenry14 - 12/3/2007 1:31:06 PM

+2 Boost

Its not just for the Euro market, but getting a foothold in this segment will also be a way to improve their name for this segment in other up coming markets, ie China, India, and Brazil.