Honda Up 10% While Acura Sinks 24.9% In November

American Honda Motor Co, Inc, posted record November sales of 111,431 Honda and Acura vehicles, up 4.7 percent*, surpassing the previous November 2006 record of 106,446, the company announced today.

American Honda year-to-date sales increased 2.7 percent* to 1,419,750. Honda Division year-to-date sales increased 4.8 percent to 1,257,228.

Honda Division posted record November sales of 98,521, up 10.4 percent compared to last year. November records for individual models included the CR-V with sales of 16,498, up 1.6 percent, and the Fit, with sales of 5,361, up 106.0 percent for the month. Sales of the all-new Accord increased 25.2 percent to 28,161. Sales of the Civic increased 24.8 percent to 25,141; the Civic Hybrid increased 46.6 percent to 3,238.

"Even In these uncertain times, our bread-and-butter products are showing real growth," said Dick Colliver, executive vice president of American Honda. "The all-new Accord continues to set a blistering pace with sales up by more than 25 percent."

Acura Division posted sales of 12,910 for November. The MDX sport utility vehicle led the division with sales of 4,891. November sales of the TL performance luxury sedan totaled 4,064; the TSX sports sedan totaled 1,884. Sales of the RDX sport utility vehicle totaled 1,679.

*The daily selling rate (DSR) is calculated with 25 days for November 2007 and 25 days for November 2006. Year to date, the DSR is calculated with 281 days for 2007, versus 280 days for 2006. All percentages reflect DSR.

theoptimisticpessimist - 12/3/2007 2:10:20 PM

+5 Boost

Acura doesn't have a single model the isn't down by double digits. This is a brand in trouble.

0to60 - 12/3/2007 3:46:20 PM

+5 Boost

Look at their line up. Its evident why.

0to60 - 12/3/2007 3:46:42 PM

+1 Boost

That was directed at acura

Neverfollow - 12/3/2007 4:18:37 PM

+1 Boost

Looks like the new Accord and CRV are doing the job. The rest of the brand is pretty flat or down. The luxury segment is getting hit pretty hard right now. Many people are moving down market due to the current economic climate.

BMW4me4ever - 12/3/2007 4:58:11 PM

+3 Boost

The acura trucks are pretty ugly. People will only pay so much for and for so long for an unattractive vehicle. Acura, in general has been very stale in regards to bringing new vehicles into the market.

IhavearedS2000 - 12/3/2007 5:48:22 PM

-2 Boost

The Odyssey is the number 1 selling minivan in the US - pretty good on a segment that's shrinking

JAYQ0401 - 12/3/2007 6:55:27 PM

+2 Boost

You should do a little research considering chrysler owns the minivan market still.

mikeydred20 - 12/4/2007 7:41:25 PM

+1 Boost

I think he did look it up it was on TOV Odyssey #1 selling minivan just like the CRV is now #1 selling SUV. And to the haters that say Infiniti has a higher price point bull every Acura starts about if not higher than every Infiniti in it's class, and Acura reliability is still above and beyond Infiniti's and that is why they are selling more.
Went to a car show this weekend and I am convinced driving dynamics aside every Infiniti other than the M is subpar. Steering wheels are small and materials inside cheap. Example G sedan with a mesh map holder on rear seat how tacky, and the EX35 was on display I am not to impressed with the RDX either but I have to say it still looks better than the EX and this is my honest opion because I actually seen it in person and when more of you do your opions will change also.

S4cabriofoxone - 12/3/2007 8:20:35 PM

+3 Boost

Go Honda!

Acura... eurgh. As theoptomisticpessimist mentioned... EVERY car in their lineup is down by double-digits. That is scary.

mikeydred20 - 12/3/2007 9:23:15 PM

-2 Boost

3 new models coming next year and again they still sell more than Infiniti

theoptimisticpessimist - 12/3/2007 9:42:43 PM

+5 Boost

mikeydred20

Thats because they have cheaper price points.

S4cabriofoxone - 12/3/2007 10:51:56 PM

+3 Boost

That's true.

And at this rate, mikey, it won't be for long.

rok_altima - 12/4/2007 5:47:07 PM

+1 Boost

I wouldn't be surprised if Infiniti surpasses Acura in sales within the next few years. Infiniti is being very aggressive in marketing and product offerings, plus they have been going global the past few years.

ceric - 12/3/2007 8:50:29 PM

+2 Boost

Pilot sales is dropping because poeple are anticipating the new 2009 to arrive in May, 2008. Besides, sales have been strong on GM trios (Outlook, Arcadia, and Enclave), Mazda CX-9 and Toyota HighLander (CUVs).

IhavearedS2000 - 12/3/2007 10:32:52 PM

+1 Boost

Yes Chrysler has the Voyager and Caravan, but Honda sold more Ody's than Caravan in the last month or two - that's big news considering Chrysler 'owned' this market much more 10 years ago.

http://www.vtec.net/news/news-item?news_item_id=725800

IhavearedS2000 - 12/3/2007 10:38:29 PM

+1 Boost

Oh forgot about the T& C too, follow the link above and some posters also point out that alot of Chrysler minivan sales goes to fleet sales, where as Ody's fleet sales are around 1.6% of total sales.

Htay7500 - 12/4/2007 4:46:10 PM

0 Boost

pilot diesel plz...