Subcompact Sales Boom In 2007

Over the past year, as U.S. gas prices rose to record highs, sales of fuel-efficient small cars did not benefit as much as industry experts had anticipated, increasing 0.4 percent to 2.24 million in the first 11 months of the year.
But a breakdown of the small car market reveals that subcompacts, the smallest models on the market, such as the Chevrolet Aveo and Kia Spectra, surged partly at the expense of compact cars.
Through November, subcompacts were the fastest-growing segment in the U.S. car market, with sales up 21.8 percent to 322,699 vehicles. By contrast, sales of slightly larger compacts slipped 3.3 percent to 1.64 million, according to Autodata Corp.
That shift is not good news for Detroit's automakers. . Ford Motor Co. and Chrysler LLC are not yet present in this Asian-dominated segment.
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