Bang & Olufsen, the Danish provider of high end audio and video products, and Aston Martin, the leader in producing exclusive high-performance automobiles, proudly unveil a creative and strategic partnership that will revolutionize the luxury automotive sector. Together, the brands present a union of two innovative companies with a proud tradition in technology and design. Both Bang & Olufsen and Aston Martin blend an unrelenting quest for technical excellence with an uncompromising commitment to quality and style, and have the courage to go far beyond the conventional.
Dr. Ulrich Bez, Aston Martin’s Chief Executive Officer, describes the new association between the companies as a landmark collaboration of two market leaders. “Without technological innovation, neither Aston Martin nor Bang & Olufsen would have achieved the reputation they have today as leaders in both design and performance,” he says. “Elegance and excellence go hand in hand, and designers, engineers and specialists in both companies will work closely together to achieve a benchmark result.”
Bang & Olufsen’s Chief Executive Officer Torben Ballegard Sorensen also believes the two companies have much in common, and not just in terms of esteem and ambition. “There are deep similarities between our cultures and heritages,” he says. “Bang & Olufsen’s values are rooted in passion and performance as well as design and craftsmanship, and these exact values are experienced in an Aston Martin.”
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