What If You Could Buy Holiday Cheer? Who Would Be The First To Do it?

In one of the largest marketing coups in recent years, holiday cheer—the intangible spirit of goodwill towards man, peace on Earth, and warmth in the hearts of all—will now be sponsored by the Toyota Motor Corporation, sources reported Tuesday.

_{One of 100 million greeting cards Toyota is sending out to the American public this Christmas season.}

The exclusive $30 million deal, which includes promotional tie-ins with the season's first snowfall and the smell of roasted turkey wafting gently through a warm and cozy home, was signed earlier this week by Toyota Motor Sales U.S.A. executive vice president James Lentz.

"We are very excited to be working with holiday cheer," said Lentz, who called the look of wonder on a young child's face and the company's new line of durable trucks a "natural pairing." "From now on, whenever anyone curls up in front of a crackling fireplace, or takes a moment to reflect on the importance of family, Toyota will be there."

Added Lentz: "This truly is the most wonderful time of the year."

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pacotacolol - 12/12/2007 4:22:58 PM

+1 Boost

gross. toyotas in my fireplace? uh...no.

enthusiastx11 - 12/12/2007 4:28:22 PM

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is this a joke?

CarANDdriver - 12/12/2007 4:53:52 PM

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no its not, if it was, this would not be an article.

Anthony - 12/12/2007 5:00:15 PM

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Yes it is, because it's an Agent009 article.

1970toyotamarc - 12/12/2007 5:41:19 PM

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O N I O N. Jeez.

1970toyotamarc - 12/12/2007 4:42:13 PM

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oh this is going to be a fun set of comments thanks to 009 and The Onion. I cant wait.

Rupert - 12/12/2007 5:55:14 PM

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Mercedes will be sponsering Easter next year. Whenever you open an egg and feel happy, someone will rush buy and say "If it ain't Benz don't buy it!".

BTW, I nearly believed this (never heard of onion), until I saw these lines "Landing holiday cheer was huge for us," said Toyota marketing executive Rebecca Greer, moments after announcing that the 2008 Corolla would be the official car of sitting down with loved ones and reminiscing about years past."
"investors are hopeful that the deal will continue to spread the holiday message of generosity, compassion for others, superior handling on all luxury 4Runners, good tidings, antilock brakes on every SUV and year-end truck, and faith in your fellow man."
This made me laugh out loud ""The holidays shouldn't be about consumerism—they should be about faith, and hope, and the simple pleasures in life," Chicago resident Samantha Bryant said. "Like the all-new Toyota Camry, for instance."

It's very funny.

S4cabriofoxone - 12/12/2007 10:03:19 PM

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LOL.

kart1 - 12/13/2007 1:39:14 PM

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KillBot - 12/12/2007 7:53:08 PM

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ok......1st it was the Lexus devision telling our girl friends that we didn't love them cause we didn't buy them a new Lexus with a giant red bow. I guess it was only a matter of time. But seriously 30 mill, come on, really, 30 mill. Who are the people that come up with this stuff? and who are the people that give it the green light? Probably the same people that said, "we don't need a sports car anymore".

Rupert - 12/13/2007 11:39:31 AM

+1 Boost

My god IT'S A JOKE!!!
How can you sponsor holiday cheer???

justbrown - 12/14/2007 12:20:49 AM

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I usually try not to post here for the sake of my sanity, but I had to come back here for this one. Please tell me 009 knows theonion is not an actual news source. If not, I have lost ALL hope in this website.

Theonion does have some pretty funny video's though.