Is Nissan Finally Going To Kill The Titan?

The Titan was the 1st legitimate Full Sized Pick-Up offered by any Japanese manufacturer for the American market, and from the number of them crowding the roadways, it's been a sales success.

With the Tundra 'recall issues' causing a bit of purchase 'double-think' with many potential buyers, Nissan would be wise to do something spectacular with the redesign, and pick up those buyers teetering on the Tundra.

good point

I was under the impression that the Titan was doing well.

The Titan is doing well. But the problem is that it is not profitable. The incentives out there to be able to move it are killing the bottom line.

60k so far this year,(probably wont make 70k)
72k for 2006
86k for 2005
83K for 2004
They originally expected 100k/year. As a car, I think those sales numbers aren't bad, but in its market, they are horrible.

I don't think Nissan should abandon this market yet. Toyota plowed forward with the T100 then 1st Gen Tundra and then the current Tundra. If comparing first attempts in this market. Nissan did a much better job then Toyota. If they build a Titan that is just 25% better then the current one then they may have much better success then Toyota. Also, it seems that with this deal with Chrysler there might be a chance to do something in the truck market.

I think the Titan in question is Ghosn.

I don't think he is going anywhere, he is hell bent on making nissan as big as Toyota

No bias at all!!!!!!!

No bias but true...

Texas is probably the pickup capital of the world and in this case the main people driving the import trucks in north Texas are city slickers that don't use them for "real" work. When in the rural areas there simply isn't the infrastructure out there for a Nissan. Toyota may fare better in this regard, because there are dealers in more rural areas, asa opposed to a Chevy or Ford dealer.

Don't Remove! It's Been a great truck

Could it be the right truck but the wrong company? Beautiful truck and seems well designed. Unfortunately, locally I hear and see ads for $10k off sticker. It's easier to turn around a company than keep a company at the top.

truck sales are based on mainly true loyal people buy them. Nissan is selling better than ever before. They can do it. they just need to build good truck with good MPG

How do you compare the sequoia to the escalade. The tahoe or yukon is more in the same league, even though they are all the same vehicle with a different grill and slightly different interior, and GM always over rates theur fuel economy, Toyota tundra has consistantly gotten better observed fuel economy. and that cylinder deactivation is a joke. you can't even maintain speed before it goes back to v8 mode. I rented a tahoe and monitered the engine mode on my trip to atlanta and it only was in 4 cyl mode when I let off the gas. when the cruise control was on it never went into 4cyl mode except on a downhill, where the engine isn't working anyways, so there is no benefit. you so much as breathe on the throttle and its back in v8 mode.

I too would never own a 'forign' truck...

ONLY American or Foreign vehicles for this guy ;-)

BTW... Just Kidding With You.

Ghosn did a great job of turning Nissan around, but they have some serious flaws. For one thing, the initial quality of thier vehicles has gone down considerably since his inception. Also, their styling gets stale very quickly. Think about it, remeber when the quest first came out? Autospies reported that people were paying over sticker price for it, now the used car lots don't even want them. The Titan started off as a threat to the big three but quickly fell to the back of the line. Look at what they did with the Pathfinder and even the Murano. I do not even want to talk about what they did to the Maxima.

nissan needs to bring back the maxima quick; the real maxima

The one product that REALLY matters for them--the Altima--is very attractive, and it's doing better than it ever did before.

I agree with your other points, though.

This shows how the media has over played Toyota's supposed quality issues.
The Titan has had so many problems that no one here seems to even know about.
As a "full-size" truck, it is the biggest joke of them all. Its rear axle is a whopping 7-something inches with a 2-something ratio produced by Dana. And if any one would care to look on Dana site, they clearly state that it is NOT intended for heavy duty use. It is the same axle that Nissan puts on the Frontier.
Thier supposed 9500lbs tow rating. . . Come on people. With an incredible 1200 lb payload, how much does that leave to carry. I weigh about 205 and would be pushing that weak truck to its limits. Hence their new rear diff cover. Which, again, if any one would take the time to research, Nissan had to band-aid because they were falling apart because it can't handle the heat generated by all the weight. Maybe that's also why, if any one would care to read, Nissan also acknowledge that if the "ambient" temperature excedes 90 degrees, you have to start reducing the amount the "full-size" truck can handle.
The Titan was a joke from the beginning!

As for the Tundra "quality" issues. Toyota has never claimed to be perfect. They just do a better job of trying to be. Replacing ever engine that had a cam issue, not just the cam, shows that they are true to quality issues and are a quality product! Not to mention that not very many 5.7L's had the issue.
Should I even begin to mention the Tundra specs? Or that it has so much more power than any truck out there in its class yet also gets better mileage?! COME ON?!?!?! How blind can people be? To get the best power and mileage?! That's not easy. Actually, that's Toyota!!!
Who ever wants to bash that can try doing so as Toyota continues to get better!
Now, I won't argue looks, on any car. That's subjective. But you can't argue with the numbers. Or just look ignorant.

Both the Tundra and Titan are way better than the Ford 150 and GM has finaly came out with a truck thats better than ever. i think Nissan needs to up there quality in the Nissan and stick with it. It would also help if it got better mileage.