Should Toyota Produce A Truck Similar To The A-BAT Concept Vehicle?

Should Toyota Produce A Truck Similar To The A-BAT Concept Vehicle?
Toyota Motor Sales (TMS), USA Inc, returns to its compact pickup truck roots with its latest concept vehicle A-BAT. The environmentally advanced A-BAT provides modern versatility, roominess and style in a compact pickup architecture. The A-BAT will be on display at the Toyota exhibit in Detroit at the 2008 North American International Auto Show beginning Monday, Jan. 14.

"Driving from beyond the suburbs to the city is a way of life for many people," said Kevin Hunter, president, Calty Design Research, Inc. "We've taken Toyota's truck heritage to a different level by envisioning a vehicle capable of maneuvering the suburbs as well as dirt roads. This compact truck is as comfortable for long commutes as it is for road trips. It can accommodate outdoor toys and home improvement supplies. Plus, customers benefit from the hybrid powertrain's low emissions and fuel economy."

The A-BAT concept was developed by the TMS Advanced Product Strategy group and Calty, Toyota's North American-based, research and design center located in Newport Beach, Calif. Together, they identified a buyer group whose unique combination of lifestyle activities and vehicle needs required a vehicle that as of now is not available in the market place. The team created a new genre of compact vehicle with good fuel economy, advanced functionality, maneuverability, unique styling within its segment, and a durable package suitable for an active lifestyle. Advanced styling was also key in making the A-BAT appropriate for today's market.

The A-BAT concept rides on a unibody platform for car-like handling when navigating city streets and crowded parking lots, and smooth ride quality for highway trips and the everyday commute. In addition, its lightweight package coupled with Toyota's Hybrid Synergy Drive® technology is designed to deliver excellent fuel economy. Translucent solar panels in the top surface of the instrument panel capture sunlight and convert it into energy, showcasing the vehicle's "green" character.
Positioned below the Toyota Tacoma, A-BAT integrates truck features with car fundamentals for an efficient and modern package.

The A-BAT's unique aerodynamic exterior was crafted by Calty Project Chief Designer Ian Cartabiano and Creative Designer Matt Sperling. They integrated Toyota's design philosophy, "Vibrant Clarity" into the exterior by keeping the design forward-looking, crisp and functional.

The concept's unique look is a combination of the large body surfaces, intersecting tight surface planes, crisp lines and the trapezoidal profile. The A-BAT's 19-inch wheels sit at the vehicle's corners creating a tough and ready stance.

"We studied the 'trapezoid' silhouette from the side profile of the Toyota Prius and applied it to create an entirely new truck image," said Sperling. He further enhanced the trapezoidal profile by placing the cab forward, and using fast angle A- and C-pillars, shortened overhangs, and a sleek front window.

"The bold grille showcases Toyota's reverse trapezoid and T-face theme in a new way," explained Cartabiano. "The bed is defined by the C-pillar and is clearly separated from the cab to allow it to stand out from the rest of the profile."

"The image of a NATO all-terrain military truck inspired us to keep the occupants as far forward as possible to maximize rear bed capacity in this compact package," stated Sperling.

The A-BAT features a four-foot bed, but has more flexibility than the standard pickup truck. A translucent roof panel slides open to allow for tall cargo in the cab. When the pass-through midgate is folded down into the cab the bed lengthens an additional two feet. An open tailgate provides an additional two-foot of bed length. The A-BAT offers customers the versatility of hauling a standard 4x8 sheet of plywood one day, then taking a family on a camping trip to the lake the next.

The bed has features perfect for work and play. These include tailgate lighting for illuminating the load in the bed, a first aid kit and flashlight integrated into the tailgate, sliding tie downs, and an AC power outlet. Items such as sports and leisure equipment can be stored in the lockable drawers in the bed walls. The concept also has additional storage that is accessible through sliding doors conveniently placed in and outside of the truck bed. For even more storage capacity the A-BAT comes with a large sliding drawer beneath the bed, accessible without opening the tailgate.

Although the A-BAT is rugged and has a spirited exterior, the interior team worked to create a modern look for the interior.

"We balanced colors and fabrics that were both bright and vibrant, but also captured an urban-rugged feel with their energetic and geometric qualities," said Alan Schneider, Project Chief Designer.

"The inspiration behind the exposed structure on the interior was drawn from high-end mountain bike frames," added Daryl Harris, Senior Creative Designer. "We applied lightweight construction materials, such as carbon fiber and aluminum, to the instrument panel, console and seats for increased structural rigidity while reducing mass."

The rigid, yet sculptured alloy center console runs between the two front seats and houses a portable power pack. The battery pack offers both AC and DC for a wide variety of applications including powering tools, electrical gear while camping, a laptop computer, small appliances or assisting a vehicle jump start.

The door trim, shoulder, armrest and instrument panel pads and seat cushions are made of a tough, lightweight and comfortable material that can be selected for personalization. In addition the colors are coordinated to enhance the sleek interior environment. The center console and door pockets feature carbon fiber components to complete the durable and modern look.

The four-passenger A-BAT offers numerous seating and storage configurations. In addition to the rear seats folding down with the midgate to extend the cargo bed length, the rear seat cushions can retract beneath the cargo bed to increase rear cab cargo flexibility. A removable storage tray beneath the rear seat offers tie downs and organizing compartments to secure loose cargo.

Inside the A-BAT has a retractable portable navigation unit with a seven-inch diagonal screen and Wi-Fi internet. Other advanced features include a port for portable device assistant synchronization and a hard drive for digital music.

Both the driver and front passenger have a large multi-information display screens on the IP to view the status of their high tech gadgets and HVAC and audio settings.

The solar panels on the dash recapture energy from the sun to assist in the charging of the navigation unit, portable power pack and backlit information displays.

"This concept is the next evolution of the compact truck," said Hunter. "We were able to create a compact truck that's utilitarian, has an original profile compared to other pickup trucks, has a 'small, but tough' character and is economical to operate. The A-BAT is a fun-to-drive, practical package that reflects Toyota's environmental sustainability message."


TOYOTA A-BAT CONCEPT PICKUP TRUCK
PRELIMINARY SPECIFICATIONS


DRIVETRAIN

Four cylinder gas engine with Toyota Hybrid Synergy Drive®

DIMENSIONS (inches)

Overall Length: 181.3

Overall Width: 74.4

Overall Height: 64.0

Wheelbase: 112.2

Bed Length: 48.0

Bed Length with Midgate down: 72.0

Bed Length with Midgate and Tailgate down: 96.0

Wheel Size: 19-inch

EL34EL34 - 1/3/2008 12:15:44 PM
+1 Boost
Looks like a Isuzu VehiCROSS.

Another trendymobile from the land of the rising sun.

belch!!!


EnnNorakEnnNorak - 1/3/2008 4:12:51 PM
+2 Boost
A pure diesel version of the A-Bat would suit me just fine.


EnnNorakEnnNorak - 1/3/2008 4:12:51 PM
+2 Boost
A pure diesel version of the A-Bat would suit me just fine.


pacotacololpacotacolol - 1/5/2008 10:12:36 AM
+1 Boost
if honda wants real competitor to the ridgeline...


DROOPYSAKKDROOPYSAKK - 1/3/2008 12:27:36 PM
0 Boost
i hate everything about this concept. perhaps if they closed that truck bed up and made it a 2 door suv it would look better.


DaHarderDaHarder - 1/3/2008 12:46:48 PM
+3 Boost
I think that...

Not only will a version of this trucklet make it to production, it'll be marketed as a Scion, and priced rather reasonably.

Which is not to say that I care very much for the design, but if Honda can sell any of their much less attractive/over priced Ridgeline, Toyota can certainly sell a few of these...

We'll see in about 18 months or so.


tundrahqtundrahq - 1/5/2008 11:43:46 PM
+2 Boost
Very smart...Scion made noise about a small pickup concept a few months ago. This vehicle might appeal to "trend-setting youth" just like the boxy xB did when it came out.

Very smart comment indeed.


theoptimisticpessimisttheoptimisticpessimist - 1/3/2008 12:49:33 PM
-1 Boost
No.


kpaxxkpaxx - 1/3/2008 1:19:23 PM
+1 Boost


TOTAL REMAKE OF THE SUBARU "BRAT"

BIN DERE DONE DAT


OblivObliv - 1/3/2008 2:20:19 PM
-1 Boost
God, like we need any more ugly toyotas on the road. What happened to the clean lines of the Supras?(dewinged, of course) That is the only toyota worth mentioning in the history of the company where aesthetics are concerned.


DaHarderDaHarder - 1/3/2008 2:46:50 PM
+1 Boost
Correction:

The Toyota 2000GT

http://en.wikipedia.org/wiki/Toyota_2000GT


SteveLSteveL - 1/3/2008 3:02:20 PM
-1 Boost
Yes I think they should but I think it should stay in the Honda Ridgeline or Crossover segment.


BillBill - 1/3/2008 3:37:11 PM
-2 Boost
With Toyota trying to pass themselves off as "green", they shouldn't even be showcasing such concepts.


XYZZXYZZ - 1/6/2008 2:29:02 AM
+2 Boost


what an IDIOTIC statement!

if they make it, this will be the FIRST TRUE HYBRID pickup (as opposed to the laughable supposed 'hybrid' gm offerings).

and, it will be the FIRST p/u capable of 35 - 45+ mpg.




528i528i - 1/3/2008 4:17:05 PM
0 Boost
yeah, and put a Lexus badge on it and put it against the x6 from bmw.


Chaordic1Chaordic1 - 1/3/2008 5:47:43 PM
+1 Boost
This is stupid idea with limited sales potential. (Like the El Camino, Ranchero, Dodge Rampage, Plymouth Scamp, Subaru Brat, Subaru Baja, and Volkswagen Rabbit Pickups that came before it.)

Better to restart importing (or manufacturing in the U.S.) the smaller-than-a-Tacoma and ever so practical Hi-Lux pickup.


Designer1Designer1 - 1/4/2008 5:36:11 AM
+1 Boost
It looks like it’s a front wheel based, and if that's so it will fail as a truck just like the Honda Ridgeline. But it wouldn't hurt to take some of its elements and implement them to the Tacoma.


truckmentruckmen - 1/6/2008 6:30:23 AM
+1 Boost
Another princess! Although I am not totally opposed to the idea, I like the idea that it is good on gas and aerodynamic. This would be a winner if the drive train was a mini version of a Hummer H-1. I am sugesting it would have to be off road worthy with less overhangs. It would be pretty with off road ability and the yuppies would still like it even if they never went off road! The Ridgeline is just a Honda Accord and not worth mentioning when the word truck is mentioned.


XYZZXYZZ - 1/8/2008 2:07:59 AM
0 Boost

i suggest you revise your thinking.

anything hummer-like is the very ANTITHESIS of this concept, designed to be AERODYNAMIC and fuel efficient.

toyota can safely IGNORE off-road intentions for this model, as they have the Tacoma, Tundra, Land Cruiser, and FJ to FULLY COVER truck buyers who intend to play in the dirt.

NOT EVERYONE thinks ALL trucks need to be 4x4 or off-road capable, and able to haul 2500# and tow 10,000#.

my old "Taco" can EASILY haul 1600# (as much as full-sizers), cover 85% of the off-road tracks most wouldn't DARE venture on w/out 4wd, AND consistently return 27 - 34 mpg.

i have YET to borrow friends' 3/4 ton or HD trucks to do any job i can't do with my compact but highly capable toyota 'compact' truck!


XYZZXYZZ - 1/8/2008 2:17:56 AM
+1 Boost
correction: i DID borrow a friend's 1/2 ton dodge once, only because i didn't want to remove my canopy for a TALL load, on a one-shot task.

seeing HOW CRUDE a machine it was, made me appreciate my toyota all the more!




truckmentruckmen - 1/13/2008 6:14:50 AM
+1 Boost
XYZZ I have owned 2 Toyota trucks and a 4-runner and I have taken them all beyond there limits off road and working, I think we should all hope Toyota produces this light truck with more off road abilities of an H-1! Obiously this is nowhere close but why not have something good on gas and aerodynamic? Just because the hummer cuts wind like a brick doesn't mean we have to copy stupidity (FJ). We could have it all and I find it frustrating no company can make an economical 4x4 that you wouldn't have to modify to take off road.


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