Half a million Ford cars to get 20% better fuel-economy by 2013

What good is a fuel efficient car if no ones buys it?

Off Topic, but for some reason I heard that in my head the same way that Agent Smith said "What good is a phone call, if you are unable to speak?"

exactly what i thought it to be...most liekly will be

i wonder if it's time to start buying their ever so low stocks. $6.XX get it low while you can, Ford has no other direction to go but up, and this is a move in the rite direction.

eliminate the copying of cars into the 3 brands and focus on consumer needs/wants alongside gov't guidelines...remedy for success!

20%?

Are you kidding Ford? Seriously, you can't do any better?

Maybe FoMoCo of Europe will get 40% better fuel economy by then (Ford has proven that America doesn't either deserve or need their best products).

Do you guys know how pitiful 20% is? It sounds impressive... but then you realize that on most of their gas guzzling trucks, that's little more than 3MPG.

And 2013? WTF???

give them a break , at least it's an improvement.

This article merely says is that American-market Fords will now adopt turbocharging and direct injection technology that European-market cars of all makes have been offering since late 2004. Yippee for Ford. They are still 4 years (that is, one full automobile model cycle) behind other global players who have offered low-displacement, high-output engines for decades.

johnklik, Ford has to earn their sales in the market like every other company. They don't deserve a break just for showing up. Ford has relied on Mazda to design and build its cars for the last two decades while FoMoCo concentrated solely on scaling up their trucks. Now it is Ford that is the anchor on Mazda. Ford is not catching up, they appear to be just barely keeping up with the back of the pack.

Want Ford be forced through U.S. regulation (via the 2007 energy bill which includes a 40% improvement in fleet fuel economy by 2020) to make this 20% improvement?