Toyota Wins Over Texas In Tundra Sales

Toyota Wins Over Texas In Tundra Sales
Toyota Motor Corp. is winning the battle for full-sized pickup buyers in Texas, the biggest market for the trucks that are Detroit automakers' best-selling models.

Promoting the redesigned 2007 Tundra, Toyota forced General Motors Corp., Ford Motor Co. and Chrysler LLC to match incentive spending estimated at about $6,000 per truck. While Tundra's Texas market share soared 79 percent, competitors' shrank by 5 percent, said market-research firm R.L. Polk & Co.

Money-losing GM, Ford and Chrysler can ill afford to cede ground to Toyota City, Japan-based Toyota, especially in Texas, which accounts for more than one of every seven large-truck sales. The Texas competition will make it harder for Ford and Chrysler to benefit from the revamped F-Series and Dodge Ram pickups being unveiled at the Detroit auto show Jan. 13.

Tundra sales ``are coming from traditionally Ford, Chevrolet and Dodge'' buyers, said dealer Sam Pack, who owns three Ford stores in the Dallas area. ``Have they negatively affected Ford? No question they have.''
 

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DaHarderDaHarder - 1/11/2008 1:40:59 PM
+3 Boost
They'll still have to sell a lot more trucks than that to come close to the numbers the American manufacturers enjoy every year.

Can They... Who Knows?


Agent009Agent009 - 1/11/2008 1:53:43 PM
+4 Boost
Hard to tell, but Texas is the number one market in the US, so this can not be good news for GM, Ford and Dodge.


DaHarderDaHarder - 1/11/2008 4:17:23 PM
+2 Boost
Competition is always good... At least for the consumer.

Of course if these full-sized trucks don't get really efficient very soon, we won't have to worry about them much longer anyway...


BMW4me4everBMW4me4ever - 1/11/2008 1:58:27 PM
+1 Boost
I lived in Texas for 5 years and Ford reigns supreme. 009 the title of the article is a little misleading dont you think? You really like to start the flame war stuff i have noticed lately. Toyota has a long way to go to catch up to Ford in Texas ...


Homer008Homer008 - 1/12/2008 6:43:35 PM
+2 Boost
I'm truely sorry to folks or punks or kids who has audacity to bash a Toyota Trucks.

Toyotas, my friend is a legendary trucks from the early 80's, Yes, you were probably sucking mama's nipples for milk back then. These trucks were always known for its rugged designs and value.

Respect the legendary Toyota trucks my son...its been around for a loooooooong, looooooonngg time and reputation has never faltered since, unlike some others.

Respect it you little queers.


DrFill2001DrFill2001 - 1/11/2008 2:01:02 PM
+1 Boost
Having sold Tundras in Texas last year, at half the buyers would've bought a domestic if the Tundra wasn't so impressive. The truck, and the incentives together make it a deal you can't pass up.
And the Silverados smaller interior don't hurt. The Tundra comes across as more truck. We'll see if Dodge and Ford can slow down this Obama-esque momentum.
DrFill


DaHarderDaHarder - 1/11/2008 3:07:03 PM
+3 Boost
I hope that he resides in HELL, and Returns Very Soon!


w209w114w209w114 - 1/11/2008 3:04:25 PM
+5 Boost
Toyotas ARE built by lazy fat americans you idiot. They are the most "American" non American car company. They employ thousands of American workers at American assemby plants in guess where? AMERICA.


M35MTM35MT - 1/11/2008 3:40:28 PM
+1 Boost
design has a lot to do with it, not just where its assembled.


pushrod27pushrod27 - 1/11/2008 4:05:15 PM
+9 Boost
do you actually think they build Tundras in Japan and send them here? Americans do build Tundras. Dumbass.

Who wants to fly on shitty Airbus planes built by European fops?


PorschinatorPorschinator - 1/11/2008 7:14:55 PM
+10 Boost
Bimmer...Guess which country the BMW X5 is built in smart guy?


M53RM53R - 1/12/2008 5:19:07 AM
+5 Boost
Porschinator

Not only the X5. The X3 and Z4 are also built in America. The X6 will also be built there.


S4cabriofoxoneS4cabriofoxone - 1/13/2008 1:27:22 AM
-1 Boost
And, as M53R can attest, the X5 is built perfectly. Not a panel gap or mismatch in sight.


kpaxxkpaxx - 1/11/2008 2:44:14 PM
+1 Boost

Its because they build them there...this is part of toyotas strategy...ever go to southern ontario everybody drives a corolla...


autoproautopro - 1/11/2008 6:38:38 PM
-2 Boost
Somebody better stop this company their trying to take over the world.


PorschinatorPorschinator - 1/11/2008 7:14:02 PM
-2 Boost
Not a big surprise since Toyota invested in a multi-billion dollar Tundra factory in TX. Most of its workers and friends prolly bought them =)




jKeelerjKeeler - 1/12/2008 2:15:26 AM
+2 Boost
ROTFLMAO!!!

Tundra's are better than F-150's or Silverado's?
You have got to be kidding me. The Tundra has had, camshaft, tailgate(do a google image for tundra tailgate issues) and transmission issues just to name a few in it's first year of launch. It was wildly considered a botched launch and arrived late being beat to dealer lots by the Silverado by nearly 5 months. Sales were slow enough that Toyota had to start laying rebates on the hoods of Tundra's starting at $1500, then $2000 and $3000, $4000 then finally $6000 in some instances to move them off the lots(when the domestics do that it's desperation, when Toyota does it, it's brilliant marketing)and we still don't know if they met their goal of 200K sold in 07, being beat by a four year old F-150 design.
Don't make me laugh, Toyota builds good stuff, but they are nowhere near as impressive as so many here think they are.
The Malibu is better than Camry, the CTS is better than the Lexus GS, ES or IS and the Silverado and F-150 spank the Tundra.

Oh, and the only reason why the Tundra is doing ok here in Texas is because they freaking build them here! I wonder how many of those 200 thousand Tundra's on the road are in San Antonio?


S4cabriofoxoneS4cabriofoxone - 1/13/2008 1:29:56 AM
0 Boost
"Honestly, we all know that Tundra is by far superior to Ford and GM pickups."

Then why has the Chevy Silverado beaten the Toyota Tundra in just about every comparison?


acuramikeacuramike - 1/12/2008 9:28:55 PM
+2 Boost
fastonekiller, last time I went to the car rental I saw a fleet of Chevys and Fords.

Also Motortrend this year chose the Tundra as its truck of the year over the F-250 and Silverado. And the Camry when it came out was Car of the year.

Their opinion has more weight to it then yours..


ContXContX - 1/12/2008 10:48:35 AM
0 Boost
I love this video, shows Toyota's High quality frame strenght lol
http://www.youtube.com/watch?v=EWjTbiYo3x0


FULEXUSFULEXUS - 1/14/2008 3:32:15 AM
0 Boost
I have yet to see a comparison in which they actually use "comparable" trucks. They always use the larger motor and lower geared Toyota truck against the smaller motor and higher geared light duty GM or Ford. Toyota is targeting the work truck market (Towing & Hauling). You don't buy a Chevy 1500 with the 5.3L if that's what you're doing. Match up the 2500 HD 6.0L and 4.10 gear GM truck against the Tundra. Toyota's marketing of this truck is absolutely insulting to Americans, at least to the ones that buy the truck. The reverse would be if GM started comparing the Duramax/Allison truck against the Toyota. It just wouldn't make sense. What Toyota has done is created a truck that fits between the 1/2 and 3/4 ton markets. It's not fairly comparable to either. It may out-tow the 1/2 tons, but would fail if put up against the 3/4.


SteveLSteveL - 1/14/2008 1:07:53 PM
+1 Boost
“Agent009 is sticking with constructive automotive headlines and issues”
How do you like my headline? It’s as misleading as the ones agent009 keeps shoving onto this site. 009 must have gone to school for journalism or worked for a news corporation because his headlines are just as misleading as the newspapers and media. Very disappointing I must say.



WhelanWhelan - 1/14/2008 4:16:16 PM
+1 Boost
The bottom line here is that Toyota is trying to sell a truck. An America Truck. It is no less American when you get to the nuts and bolts than any of the Chevy's or Ford's. But the general public does not recognize this. So Toyota has had an uphill battle taking a midsize pickup from the last generation Tundra which was a good truck for its size, and push the fact that it is as American as anything else.

Toyota may have not been building trucks as long as GM and Ford, but in the 80's when the small pickups started rolling out with the fuel mileage issues and such starting up, they did pretty well in that segment. But they also earned themselves a name in the small/light truck segment. Hence the Tacoma outsells the Ranger, Ford has literally let this small truck die. Chevy did a good job with the Colorado and Dodge still needs to tweak its Dakota a bit, but they offer a nice V8 with it.

Moving back to the current Tundra. Yes it came out later than the Chevy and Ford, yes it has had its issues. But look at what they are doing here folks. For the first time they created a truck that is truly Full Size. They are offering different engines, cab configurations bed sizes, etc. Figure Ford and Chevy have been in the full size market so long they have a million different styles, sizes, etc. So Toyota could not do what Nissan did and shoot themselves in the foot. The Titan is a joke of a truck with huge paneling for the metrosexual. Toyota had to come out with all these offerings to appeal to numerous tastes.

Bottom line here is like it or hate it, the Toyota Tundra is an American Truck, it doesn't have the lengthy heritage of Ford and Chevy, but for a first time at bat in this segment they are doing pretty well considering.

And those sales figures a bit skewed as the Tundra came out months after the other two. That is for the entire 2007 year. The Tundra was not available until well into the 3rd quarter I believe. So for all we know 009 could be going off of 4th quarter sales alone, which would be the most accurate since it is when all the trucks were available for a full Q.

And if things were so good for Ford right now, then why did they quickly revamp the F150 for 2008. Tundra won TOTY from MT and I can garuantee that a lot of people even if they don't buy a Tundra, use information like that to at least stop in the dealership and comparison shop. Getting people in your door is step 1.


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