2008 NEW YORK AUTO SHOW: Kia To Debut Scion Fighter

Kia Motors America will take the wraps off an all-new model at the New York auto show in March, the auto maker’s top executive tells Ward’s.

“You’ll see something (based) off (the) Spectra at New York,” KMA President Len Hunt says during an interview at the North American International Auto Show here in reference to the auto maker’s C-platform sedan.

Hunt declines to divulge further details about the new addition, but says the model, along with the upcoming Soul cross/utility vehicle due in the U.S. early next year, will be akin to a youth brand of sorts for the South Korean auto maker.

“We’re kind of pitching (the) Soul and this (new vehicle) I’m not supposed to talk about almost like Scion,” he says of Toyota Motor Corp.’s U.S.-only brand aimed at Generation Y buyers.

 

Read Article

LexusKindaGuy12 - 1/23/2008 2:27:47 PM

+1 Boost

ohi get it.

soul=seoul korea. lol back to the brands roots

pacotacolol - 1/24/2008 7:36:31 AM

+1 Boost

holy crap.