The $129,000 Nissan GT-R? Price Gauging on new Nissan GT-R

total BS...didnt nissan say they were gonna prevent this happening? $129k? damn i'll just wait than

Yes they did. As Nissan owner I'd like to see the company back up their claims.

Yet again another reason to get rid of Car Dealerships.

Why would Nissan get rid of it's delaerships? That is like saying that drug cartels should stop selling drugs to low level street dealers and controlling who sell to to avoid selling to addicts.

The dealership, not the consumer is Nissan's customer!

Nissan vindicates themselves by making claims that they don't want this to happen. But just like a crackhead, once a dealer gets a taste of making 55-60K on one car deal they become willing to do anything to get more from the source.

Exactly what Nissan wanted. Quit blaming dealers and start looking at the real perpetrator here...

Nissan Motor Sales USA

Car companies can easily prevent gouging by simply selling their products directly to the retail customer over the Internet and have the customer specify a dealer to act as delivery agent for a nominal commission.

chilipalmer, are you saying that Nissan is the perp? Some of us here would like to change the failed marketing scheme in the industry. The dealer should simply be an agent rewarded with a nominal fully disclosed commission and the retail customer should be the auto maker's customer. Dealers make enough money servicing cars. Auto makers should stop making dealers invest zillions of dollars on fancy showrooms, the cost of which ends up being passed on to consumers. No wonder the cost of living is an issue at election time.

EnnNorak, You mention election time in your post. I find this amusing as the number one reason that your proposed direct from the manufacturer supply isn't feasible.

Special interest groups such as NADA (and the state and regional equivalents) along with the manufacturers have lobbied and successfully helped pass legislation in most states prevent auto manufacturers from selling direct to the end user, or own and operate the dealership.

So if you want to tell me that the dealer is the problem, you have only found the scapegoat that the manufacturers have given you.

Your proposal would be great for customers, and some manufacturers have made steps toward this, look at Scion- one price for the vehicle and the dealer cannot vary from it. Toyota actually wants this to be the way their showrooms operate for Toyota, Lexus and Scion.

You can see it in action by visting www.avondaletoyota.com (a dealer in my area but not where I work) they have only one price for the car, you have to ask the "greeter" to get a salesperson for you who is kept upstairs and away from the customer until they want help. The number for your trade is actually a bid to purchase, if you get a trade appraised and buy a car somewhere else, Avondale Toyota will still buy it from you for the value they gave you. The salesman is the only person you talk to, if you say that you need to think about, the salesman respectfully says OK and you leave. No manager comes along to figure out why you aren't buying from them. If you decide to buy it, the salesman gets your paperwork ready and asks if you want to add a warranty, gap coverage or Lojack all at predetermined prices that are the same for everyone.

I personally think this is the best way to operate. Unfortunately there is too much red tape for your propoasl to work. In the meantime you have to hope, as I do, that more dealers adopt Avondale Toyota's system.

chilipalmer, are you saying that the political system is corrupt? My view is that all it takes is for one manufacturer to start doing things right by the consumer and market forces will bring everyone else in line --even politicians will suddenly embrace the reforms I suggest.

If you want a GTR you better be willing to pay, but its worth the money.

I agree. The price is steep, but consider what you would pay for a 911 Turbo. The Porsche looks better for sure, but the GT-R (early on) will have a novelty factor that makes it really attractive. Considering the fact that you see Porsches everywhere in America, and the GTR is a legendary car that has been long rumored and finally delivered. In that respect, it is the more exotic choice.

it may perform like a car that costs much more, but it doesn't LOOK like a car that costs over $100,000.

i'll take a 911 turbo.

exactly my point.

First off, I love this car...and as a car enthusiast, the nissan name shouldn't bother me up to a certain price range if it's that good...but I must admit, if I'm paying $124K I think I'd feel a lot better owning either a Porsche 911 Turbo, Audi R8, Aston Martin Vantage or a BMW M6. At least I'll get the top all around quality with the performance as well. Nissan building low production GTR's does not make the actual car worth more in my opinion, aspecially if they are building it almost the same way as the rest of their models.

Im with you guys. A 129K Nissan is just not for me. The Porsche has quite a bit more magic to it. Give me a turbo cabrio and I would be happy.
T

I agree as well, I love the GTR and what it stands for but pricing it $50,000 above sticker is just insane. For that money it better come with two free Altimas or something.

You got no clue what this car is if you think it should be $50K.

"You got no clue what this car is if you think it should be $50K"

He said 50K above sticker price. Important word here is above, which means dealers are trying to sell it at 110K. And yes this cars is not worth 100K. It should have worn the Infinity badge.

Sorry PlanB... didn't ready your post carefully!

Thanks, I accept.

Have any of you heard of supply and demand?

I've seen S5's go on ebay for 5-10k over sticker. That's a 10-20% markup...but this is wild, 124k?

It depende on the market. I'll bet theres a hardcore base of GTR fans more than willing to pay.

It could be a marketing phenomenon like the Nintendo Wii. The PS3 and XBox 360 are obviously higher-end machines, but Wii was the must have item for kids this year. In some cases, people paid 3 times retail price to have one.

same thing with shoes. my friend is trying to get new nike hitop dunks or new jordan 23s which he found at ebay.... $1025!! and they use to be cheaper 3-4yrs ago!

If Nissan would keep the numbers of GT-Rs sold in the US low, then this proce gouging would not matter that match, as pent up deamnd would keep resale values high. But if the number of imports will eventually be high, then the people who pay the gouged price will be butchered when it comes time to sell...

How stupid is this. Who except Nissan fanboy wouln't buy a low milage Lamborghini, Ferrari, or AM instead. I just saw a nice used Gallardo sell for $20k less than this!

and this destroys the gallard...

ok, go tell the chicks or anybody that you drive a Nissan v. telling them you drive a lambo.

better yet, say you bought a lambo for 100K and say you bought a nissan for 100K. I think that 99% of the people will laugh at you for buying a nissan for 100k, while 100% of the people will say "Wow! you got a lamborghini!?!"

The sad thing is, people will buy a GT-R for that price. Not alot, but a few have more money then brains. Just look at the GT500s going for 30k over sticker. I remember someone buying one for 90k within 10 MINUTES of it being delievered to a nearby dealership.
Both are great cars, but the dealerships should have restrictions, and the people who buy these things for outrageous prices should be tar and feathered.

Marketing gone bananas, Nissan prices it at $70,000.00 then only brings in 1500 units, bottom line they still cannot deliver this level of performance to anyone in the US for less than $100K. So much for bargain performance.

lol with that money, I would buy the 911 Turbo any day.

Sure it might be faster, but the whole point of the GT-R was to be faster and yet cheaper than 911 Turbo.

yet its neither cheaper nor faster...

People think it is worth the money because of the performance and HP. But that means that the interior and exterior parts are cheap. I bet it is not a solid vehicle. Like a WRX, so cheap, just is all wheel drive and an engine. I believe Top Gear said driving it above 100mph makes it feel like the paint will rip right off. It is worth $60,000, but nothing more than that!

The way housing is going a 500k house will be 129k soon which means the GT-R wil be selling for a whole lot of money per foot compare to a house my have things changed quickly?

Nice.

I will wait one year. And let's see what happens to the price.

I have an acquaintance that works at a Nissan dealership, and he said that the GT-R will not sell as much as everyone thinks, because its too steep of a price tag to pay for a Nissan. And I agree.

I know many of you will think differently. But you guys have to think that most of the people that posts here and says its one of the best performing cars out there, while they are not wrong, and I agree with them, most of them will not go out and buy one simply because its too expensive.

There is a difference between "I would get one" and "I will get one". And I think this site has a lot of "I would get one" but in reality, not many "I will get one" type of people.

so what are you, a psychologist?

People make big deals over things that matter in the least. What does it matter if someone wants to buy a car that's in their opinion over priced? Why is it such an issue that the car doesn't look like X amount of money? Typical American values.

Its not that. Its just perception. I will not and cannot deny that this is one hell of a car, only an idiot will do that. its just that theres a big difference between people who talks it up but cannot afford one, which fuels hype, but not sales, and those who fuels the hype and actually spends the money to purchase one.

Meh, I see porsches all the time now that they seem like hondas. I mean they all look the same too! I'd rather see a less common looking car.

This car will be hot a year, maybe. Too much competition. Cars like this one are hot only when they are new.

I see that Nissan sales for January fell by some 7%, by gauging GTR buyers they can make-up some of the money however small amount it amounts to.

It's called market value. I don't hear anybody complaining when they buy their Nissan Altima for LESS than MSRP. I paid over for my GT3 and it was worth every penny. Things are only worth what somebody is willing to pay for it.

what year/colors is your GT3 and what options?

You hit the nail right on the head Krispy!! The one thing that determines worth is how much or little a person is willing to spend on the product. If an individual is willing to spend 50k over sticker, than to them the car is worth that much. And also when the dealer marks the car up over sticker the Manufacturer does not see any of this extra money, the manufacturer was paid the set price already.Oh and one more thing Cptamazing seems to know very little about cars to call a legendary car like a Porsche GT3 a POS. Dude get a life!!

You mean the old corvette which had a bad interior, clunky clutch and a prehistoric suspension.

And im pretty sure you havent driven the gt3 or gtr yet you say they're poor quality or POS? Odd.

an engine of the gt3 cost as much as a vette...

why do you say the GT3 and GTR are POS when they aren't even available yet?

WOW! A lot of money but the car is awesome.

No denying that the GT-R is awesome but the point of the GT-R was to be Turbo performance for half the price. The same way a 350Z gives you Cayman performance for half price and in the tradition of the 240Z that was a half price Jag E-Type. Used GT-Rs will be trading for $55k within a year--then they will be a deal.