Nissan Sales Dive 7.3% In January

Nissan Sales Dive 7.3% In January

NASHVILLE, Tenn. (February 1, 2008) – Nissan North America, Inc. (NNA) today reported sales of 76,605 units in January, down 7.3 percent from the prior year.   Nissan Division sales decreased 7.8 percent over last year.  Infiniti Division sales declined 3.6 percent versus the prior year.

NISSAN HIGHLIGHTS

· Nissan-brand vehicles saw sales of 67,961 units, a 7.8 percent decrease on a daily sales rate basis compared with last year’s 73,680 units sold.
· The Rogue crossover saw sales of 5,435 units in its fourth month available in the market.
· The Versa subcompact experienced a record January with sales of 5,609 units.
· The all-new 2009 Murano went on sale this month, priced $1,500 lower on all models vs. its prior generation.

INFINITI HIGHLIGHTS

· Infiniti sales declined by 3.6 percent on a daily sales rate basis, with 8,644 units sold, as compared with last January’s 8,964 units.
· January was the first full month of sales for the all-new EX crossover, of which 690 units were sold.

NNA INFORMATION

· Combined sales for Nissan and Infiniti of 76,605 marked a decrease of 7.3 percent compared with last January’s sales of 82,644 units. 

In North America, NNA’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing.  More information on NNA and the complete line of Nissan and Infiniti vehicles can be found online at www.nissannews.com.

# # #

 
 
NISSAN DIVISION SALES
 January
2008
January 2007Monthly DSR
%Change
CYTD
2008
CYTD
2007
CYTD DSR
%Change
Nissan Division Total

67,961

73,680

-7.8

67,961

73,680

-7.8

Versa

5,609

4,497

24,7

5,609

4,497

24.7

Sentra

7,170

7,878

-9.0

7,170

7,878

-9.0

Altima

21,635

24,394

-11.3

21,635

24,394

-11.3

Maxima

3,797

4,193

-9.4

3,797

4,193

-9.4

350Z

871

1,202

-27.5

871

1,202

-27.5

Total Car

39,082

42,164

-7.3

39,082

42,164

-7.3

Frontier

4,064

4,820

-15.7

4,064

4,820

-15.7

Titan

3,692

5,226

-29.4

3,692

5,226

-29.4

Xterra

3,514

5,054

-30.5

3,514

5,054

-30.5

Pathfinder

2,933

4,829

-39.3

2,933

4,829

-39.3

Armada

1,677

2,589

-35.2

1,677

2,589

-35.2

Rogue

5,435

NA

NA

5,435

NA

NA

Murano

5,689

6,495

-12.4

5,689

6,495

-12.4

Quest

1,875

2,503

-25.1

1,875

2,503

-25.1

Total Truck

28,879

31,516

-8.4

28,879

31,516

-8.4

North American
Produced

55,966

65,983

-15.2

55,966

65,983

-15.2

Car

38,211

40,962

-6.7

38,211

40,962

-6.7

Truck

17,755

25,021

-29.0

17,755

25,021

-29.0

Import

11,995

7,697

55.8

11,995

7,697

55.8

Car

871

1,202

-27.5

871

1,202

-27.5

Truck

11,124

6,495

71.3

11,124

6,495

71.3

 
INFINITI DIVISION SALES
 January
2008
January
2007
Monthly DSR
%Change
CYTD
2008
CYTD
2007
CYTD DSR
%Change
Infiniti Division Total

8,644

8,964

-3.6

8,644

8,964

-3.6

G Sedan

3,370

4,321

-22.0

3,370

4,321

-22.0

G Coupe

1,551

770

101.4

1,551

770

101.4

M

1,423

1,536

-7.4

1,423

1,536

-7.4

Q45

0

8

-100

0

8

-100

QX56

800

791

1.1

800

791

1.1

EX

690

NA

NA

690

NA

NA

FX

810

1,538

-43.7

810

1,538

-43.7

Total Car

6,344

6,635

-4.4

6,344

6,635

-4.4

Total Truck

2,300

2,329

-1.2

2,300

2,329

-1.2

 
 
 
COMBINED NISSAN AND INFINITI SALES
 January
2008
January
2007
Monthly DSR
%Change
CYTD
2008
CYTD
2007
CYTD DSR
%Change
TOTAL VEHICLE

76,605

82,644

-7.3

76,605

82,644

-7.3

Total Car

45,426

48,799

-6.9

45,426

48,799

-6.9

Total Truck

31,179

33,845

-7.9

31,179

33,845

-7.9

Selling Days

25

25

 

25

25

 
 
*All numbers include Hawaii


chuck717chuck717 - 2/1/2008 3:37:55 PM
+2 Boost
Big drop in FX which means EX is pulling sales away, we are thinking of selling our FX for EX board have any thoughts, just curious?


SVXXXSVXXX - 2/1/2008 4:44:03 PM
+1 Boost
We have an '03 FX45 (4+yrs) and I wouldn't change it with any car! In fact... I am afraid that couple of years down the road, when I decide to sell it there won't be anything that can replace it! Considering that the new FX is going to be bigger...
check out infinitiFX . org


finishlinefinishline - 2/1/2008 8:18:02 PM
+2 Boost
690 EXs. I wonder how they feel about that number? I know it was just the first month. I drove one again today and I really like it, but the salesdude wasn't budging much yet (even though he basically admitted sales were slow with most people saying it was too small for their needs).


pchera01pchera01 - 2/1/2008 9:12:01 PM
-1 Boost
it is too small and too pricy for that CUV
but it is a great looking car


S4cabriofoxoneS4cabriofoxone - 2/2/2008 1:06:19 AM
-1 Boost
Holy crap, every single Nissan truck/van is down for the month by double digits. The only vehicle that improved in Nissan's lineup was the Versa!

Similarly, the only cars that saw increases in Infiniti's lineup were the G37 and QX56... but the QX was only 1.1 percent. Not good at all.

Do they deserve it? The only new product right now is the EX35.


ThierryHenry14ThierryHenry14 - 2/2/2008 11:32:04 AM
-1 Boost
I am not really into Nissans, but I saw the EX from behind (someone in my neighborhood has one) and I thought it was the FX. I don't think theres too much differences overall, and I think thats why sales are cannibalized.


LexSucksLexSucks - 2/2/2008 7:18:37 PM
-1 Boost
Nissan and Toyota are about as appealing as American Cars these days. Hence the drop is sales.


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