SUPER BOWL Audi R8 Commerical is Here

pretty funny ad Audi, Nice work

Brilliant!!!!

Audi is surely going to get noticed with that old guy screaming and the R8 with its LEDs and wonderful exhaust note accelerating right out of an elegant palace!!!

Mercedes take note: You are now going to have to watch your back in worldwide global sales within the next 5 years.

Audi and its new R8 along with its product blitz are HERE.

that house in the commercial is rumored to be a 200 mill dollar bev hills mansion, so sweet

I like the R8. I saw one a few weeks ago. It gives off a Bat-Mobile presence.

I am jelous. I havent seen one on the road yet.

But man, those LEDs and that exhaust. complete wow. The car has presence.

I haven't seen one on the road yet either. I saw it at the MotorTrend Auto Expo.

great commercial...but, the R8 does'nt really need any adverts, i mean who does'nt know it..its sold out. they should have made a commercial for the new A8 or A4. just my opinion

The commercial is about Audi and features it's top product.

Talli, the R8 is the very definition of a halo product meant to enhance the overall perception of the brand. It's not about selling more R8s. It's about creating a sense of excitement around the brand that will, in theory, trickle down to more mainstream models like the A4. It's why many brands are willing to invest millions in R&D in a halo vehicle that doesn't always make an immediate profit, but pays dividends down the road. Think Ford GT, Acura NSX, Mercedes SLR, etc.

AHHHRRRGH there is a old buick grill in my bed!

The Mercedes Slr really didn't bring the brand preception of mercedes up as it brought the perception of the McLaren Team Down...

The commercial really shows the presence that their surpassing with this whole Maybach/Benz oldschool uncontemporary definition of Lux.

[although mercedes owned 40 percent of mclaren] Its obvious McLaren wasn't to indecicive or remorsefull towards the split. The Sl gullwing is mercedes halo car. deboosting for honesty in majority? c'mon now

Nice car.

What a waste of money and generally ineffective..

The commercial was slightly clever but way too long. We caught it during the game, most people at the superbowl party lost interest in the first 10 seconds. The guy was ugly, the grille was ugly, anybody under 39 yrs old would have no idea they were referring to the Godfather movies and the horse in bed scene.

I repeat, a big waste of money. Audi marketing just keeps missing the boat..its a shame b/c their products are great.

What girl?

And maybe your house lost interest, but where I was, everyone loved it. Some of the ignorants even tried to show their "insider knowledge" by saying, "I hear that's actually a nice car."

R8 was cool sight on that commercial...the plot of the commercial wasn't good though.

Of course that is a scene taken from The Godfather, but instead of a horse's head in his bed it was a front end of some old car.

lol

BTW,

Congratulations to the New York Giants :-)

Same reaction here... I already knew what was coming, having seen the commercial but there were a few guys that had nothing to say but "WOW" I think the noise got their man blood pumping...

Bama, Audi and BMW owners are a different demographic than Lexus. Most Lexus/Infiniti/Acura buyers feel they are getting more value, reliabity, etc. Considering Audi S7 or S8 in 2009. A hybrid? Never

I thought it was a funny commercial. But seeing the R8 in motion really set it off.

sweet!