Suzuki planning Camry, Accord rival

Most carmakers are rushing to launch new models in the burgeoning crossover and lifestyle vehicle segments but Suzuki still sees significant room for growth in the crowded and competitive midsize sedan market. The carmaker rolled out two new sedan concepts in the past six months, the previous Kizashi 1 and Kizashi 2 concepts, and is now planning a third variant for the upcoming New York Auto Show.

The midsize sedan market in the U.S. for instance has seen more than 20 new models introduced in the past couple of years. The competition proved so tough that Suzuki pulled out its previous Verona sedan (a staid Daewoo-based model) back in 2006 but now it plans to fight back, American Suzuki vice president Gene Brown revealed to Ward’s Auto. “Verona was not a Suzuki-built product, and it didn’t necessarily represent our brand as well as we’d like,” Brown explained. “If we do move into a larger sedan category again, as we are looking at, we would do it with our own product.”
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teuton - 2/21/2008 10:25:01 AM

+2 Boost

Good luck Suzuki!

XYZZ - 2/21/2008 11:34:29 AM

+6 Boost

if suzuki stuck two of their Hayabusa bike engines together, they'd have a sub-3 liter v8 and can go killing off not just camrys, but bmw 5s as well!

TauronB2G - 2/21/2008 7:42:52 PM

+3 Boost

That would be sooo cool.
T

carguy68 - 2/21/2008 12:27:00 PM

+2 Boost

isn't sizuki with gm

07G35J - 2/21/2008 12:59:27 PM

+4 Boost

I heard that Suzuki will enter the small pickup truck market with the Suzuki Equator, which will be based on the Nissan Frontier. Has anyone seen what it will look like?

bmwdrvr - 2/21/2008 4:17:44 PM

+4 Boost

yeah a frontier with a new front end....they showed illustrations of it on here, and other sites a couple months ago

answer - 2/21/2008 2:08:35 PM

+1 Boost

If it looked exactly like that concept it would be cool.

EL34 - 2/21/2008 3:20:41 PM

+3 Boost

Looks like some sort of crazy Christmas ornament o_O

theoptimisticpessimist - 2/21/2008 5:10:55 PM

+3 Boost

Maybach Exelero called and would like their grill back.

iamdabest1 - 2/22/2008 1:01:29 AM

+2 Boost

only if the car looks like that will it beat a camry...

StickShiftCamry - 2/24/2008 3:59:35 PM

+1 Boost

New Verona, nice.