Hyundai working on next niche model to take on Toyota and GM

At the 2008 Chicago Auto Show, John Krafcik, Hyundai’s vice president of product development, discussed Hyundai’s next big idea. Before showing off the new Sonata and the i-Blue concept, Krafcik told the press about the automaker’s advanced product-development process called i2.

Pointing out that Hyundai already has the conventional market segments covered, Krafcik told AutoObserver that the automaker is now on its way to create a new market niche that doesn’t “follow any conventional segmentation” and ”will have very pure environmental messages.”

The i2 program is...
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Porschinator - 2/27/2008 4:55:14 PM

+5 Boost

I can already see a huge blind spot...lol. Hyundai is coming up with good quality. They are seriously trying to gain market share.

EnnNorak - 2/27/2008 6:37:50 PM

+4 Boost

Hyundai product gurus think just about exactly like I do as far as recent Genesis and Borrego are concerned. GO HYUNDAI GO !!!

DROOPYSAKK - 2/27/2008 8:32:39 PM

+1 Boost

looks like a crossover to me

EvoAudi - 2/27/2008 8:36:34 PM

+1 Boost

Hyundai's been good with quality and the new Genesis Coupe looks promising, but this? I understand the green aspect of it and all, but it looks like a R-Class MB mated with a Honda FCX.

JUGNU - 2/28/2008 7:00:19 AM

+1 Boost

These koreans always copy Japanese designs. I like there cars but they should be more original especially in the high end.

JUGNU