Honda Up 1.9% While Acura Posts Drop Of 8.0% In February

Honda Up 1.9% While Acura Posts Drop Of 8.0% In February

American Honda Motor Co Inc posted record February sales results of 115,397 Honda and Acura vehicles, an increase of 0.7 percent over February 2007, the company announced today. American Honda light trucks also posted record monthly results with sales of 52,557, up 1.9 percent. Year-to-date American Honda total vehicle sales of 213,908 were ahead of last year, but down 0.6 percent on a daily-selling-rate basis*.

The Honda Division posted its best February ever with record sales of 102,313 cars and light-trucks; an increase of 1.9 percent over year-ago results. February records for individual models included Fit sales of 4,326, up 61.8 percent; CR-V sales of 15,694, up 11.4 percent; and Pilot sales of 12,881, up 19.3 percent. The division also posted record February light-truck sales of 46,303 trucks, up 3.0 percent over last year.

"Customers wanting to upsize their fuel efficiency without downsizing vehicle utility chose Fit, Pilot and CR-V in record numbers this month," said Dick Colliver, executive vice president of American Honda. "With an all-new Pilot on the horizon for June, it's great to see continued strong demand for the current model."

The Acura Division posted total vehicle sales of 13,084 units, down 8.0 percent. The MDX luxury SUV was Acura's best-selling model, with strong February sales of 4,545 and year-to-date sales of 8,527.

*The daily selling rate is calculated with 50 days year-to-date 2008, versus 49 for 2007. February 2008 included 25 selling days, versus 24 for 2007.
 



Agent009Agent009 - 3/3/2008 2:48:07 PM
0 Boost
I'll attach sales matrix as soon as they post it


06TLDude06TLDude - 3/4/2008 1:28:48 AM
+2 Boost
Acura sales are down but that is to be expected since it has a much older product line than its competitors. I think sales will increase when the new TSX and TL are released.


Agent009Agent009 - 3/3/2008 4:14:43 PM
0 Boost
Thsnk you very much for that!


ThierryHenry14ThierryHenry14 - 3/3/2008 3:06:54 PM
+1 Boost
surprised that Acura was down? I think not...


finishlinefinishline - 3/3/2008 3:09:05 PM
+4 Boost
RDX down almost 20%? For a car that was new in 2007, that's rough, no?


Htay7500Htay7500 - 3/3/2008 3:46:53 PM
+10 Boost
how is the RX awesome?


IVANURI97IVANURI97 - 3/3/2008 4:11:20 PM
+4 Boost
20% decline for the RDX is pretty tough! I don't think it was the RX that gave it trouble there MichaelTaylor...they are in different classes of size, price, engine, at least I thought so. RX is more on par with the MDX.


S4cabriofoxoneS4cabriofoxone - 3/3/2008 10:08:34 PM
+3 Boost
Yes, GoObama, good job, you get a cookie!


IhavearedS2000IhavearedS2000 - 3/3/2008 10:33:08 PM
+3 Boost
- RDX: 1709 Feb / 3192 YTD
- X3 : 1367 Feb / 2458 YTD
- EX : 919 Feb / 1,609 YTD
- LR3: 441 Feb / 820 YTD


finishlinefinishline - 3/4/2008 5:07:43 AM
+1 Boost
Ihaveared2000, that's interesting. Even though it's down considerably from last year, the RDX's sales are still easily leading the segment.


IhavearedS2000IhavearedS2000 - 3/4/2008 5:05:56 PM
+1 Boost
Yea, I was surprised myself to see the RDX leading its segment in sales...I love Acura/Honda but I must admit that the RDX is not my favorite...


theoptimisticpessimisttheoptimisticpessimist - 3/3/2008 3:57:09 PM
+4 Boost
Good news for Acura on a single digit drop.


S4cabriofoxoneS4cabriofoxone - 3/3/2008 10:09:33 PM
0 Boost
You were banned, weren't you? And then you came back and put an "0" in your name instead of an "O?"


DW1968DW1968 - 3/8/2008 12:59:34 AM
+1 Boost
Can you contribute something besides "Lexus" to every conversation?


IhavearedS2000IhavearedS2000 - 3/3/2008 5:42:21 PM
+6 Boost
uhhh yea, wasn't BMW down?


06TLDude06TLDude - 3/4/2008 1:31:42 AM
+1 Boost
Which model and year 3series did your parents buy you?


no1listensanywayno1listensanyway - 3/3/2008 6:01:26 PM
+3 Boost
The new Accord is getting killed, it looks they're giving sales to Toyota, Nissan And Chevy. The camry, altima and Malibu were all up this past month.


XYZZXYZZ - 3/4/2008 2:24:24 AM
-1 Boost
i'm not surprised. for all its excellent mechanicals, honda handicapped the new accord with an UGLY "me too" Kinky Hoffy roof, and even drew extra attention to it with a fat, ugly chrome piece.




no1listensanywayno1listensanyway - 3/4/2008 12:32:05 PM
+1 Boost
I honestly think ppl are going into the showroom for the accors and walking away with the Civic becuase of the extra size of the accord. Honda is cannabolizing their own sales. Not a very smart strategic move.


DW1968DW1968 - 3/8/2008 1:06:17 AM
+1 Boost
I agree that they screwed up the styling of the Accord; I really wanted to like it, but couldn't like the pictures so I thought I would check it out in person, and it still didn't help.

Some people say they really like the coupe, but to me, that one is even worse.

Honda & Acura need better designers; the sooner, the better.


XYZZXYZZ - 3/10/2008 6:40:21 AM
+1 Boost

honda, and just about EVERYONE ELSE, needs to stop copying overrated bmw styling cues.

while not a bmw fan, i will admit they make great handling cars that are fun to drive. it is on THAT basis people love them and they've developed a loyal following.
the CRAPPY STYLING cues are incidental, and NOT a factor in making a beemer or ANY car "handle" with magic feel. maybe some retarded stylists at some car companies think slapping on an ugly Kinky Hoffy roof will also impart "magic feel!"

LOL! ugly is UGLY, regardless of the underlying mechanicals.




S4cabriofoxoneS4cabriofoxone - 3/3/2008 10:09:48 PM
-4 Boost
Acura = Dead


cktoocktoo - 3/3/2008 11:38:17 PM
+3 Boost
You are usually one of the more sane people on this board S4, so what happened with this comment? :)) I'll give you hurting pretty badly, but hardly dead. I just wish Honda/Acura would have stolen some of those Audi designer's instead of the GM/Saturn one's. The new A4 looks amazing.


IhavearedS2000IhavearedS2000 - 3/3/2008 10:37:34 PM
+2 Boost
Acuras product line is old and down right awful but Acura is far from dead - it still sells a lot of cars and I feel their next generation of cars (next 5 years) are finally going to get serious about performance and luxury...I think...I hope...they better!


t_bonet_bone - 3/4/2008 12:39:47 AM
+2 Boost
So someone in college should drive a ????

I say this because I have an expensive taste in cars but Honda helped me through some rough years getting started. Maybe they are crap now(???) but I sure liked them mid 80's to mid 90's...and they were good enough to help me interested in cars as more than transportation.


XYZZXYZZ - 3/4/2008 2:29:35 AM
+1 Boost

if it wasn't for Daddy BUYING him a 3er, he wouldn't even be able to afford a USED Civic.

it is indeed a sad, sad, world, when spoiled rich kids have to measure others by what they drive.

so what are you studying college boy? art history?



cktoocktoo - 3/4/2008 9:56:35 PM
+2 Boost
Someone ban this a$$hat. And by the way, it's "illiterate"....moron.


XYZZXYZZ - 3/10/2008 5:26:20 AM
+1 Boost
toyotapower:

"XYZZ, did I start it? You don't even know how this whole crap has begun, and just telling me your crap is pretty laughable. I work myself, and I pay for the insurance and other stuff."


yes, but you still relied on Daddy to BUY you the car.


"Just because you are jobless and still can't find a job at like McDonald's and driving Honda Civic doesn't mean you should be jealous of me. And this is why I did not want to bring my topic, because I KNEW there was gonna be some poor ass money begging idiot like you would come and say crap like that."

LOL! you have a LOT to learn before being able to make educated guesses (vs. ignorant assumptions) college boy. to correct just a few:

1. my "joblessness" is due to having retired at age 48.
2. i've never even owned ANY honda car.
3. i have absolutely NO jeaslousy over what you have. i actually have PITY toward one so arrogant AND ignorant such as you.
4. i've probably forgotten more of what i once learned in college than you have even learned so far.


"Just keep driving your cheap Honda, and keep being jealous of me, poor boy."

5. my "cheap Honda" is actually a honda MOTORCYLE, which would TOTALLY EMBARRASS YOU in your cheap 3-er.


"Not even close by the way, sweetheart, I'm into the film stuff :)"

and that's something to be so proud of? i got a job as a TV cameraman with NO experience. and quickly became Chief Cameraman at my local NBS affiliate. my "education" in TV was simply WATCHING the tube and typical framing and timing. plus a FEW hours of eqpt. familiarization. all the rest was OTJT.


"And just to let you know, go see what Carguy1 said to me, and you will be surprised how dumb you were to even begin crap with me :) Honestly, this country is so sickening, there are so many illeterate [SIC]morons like XYZZ. No wonder some of my friends are moving to Germany."


more likely, they want to get away from an ILLITERATE like YOU.






XYZZXYZZ - 3/10/2008 5:38:00 AM
+1 Boost

qualification: i indeed didn't have any prior educational/professional TV experience. but i did have still photog experience and a few film courses.

i also had and have further developed, an extremely high level of VISUAL Literacy. built upon complementary courses in Art, Design, and Psychology.

so don't presume to be above ME in judging what "crappy" design is. bangle buttkisser.




t_bonet_bone - 3/4/2008 12:35:51 AM
+3 Boost
I knew Acura had lost it years ago when they dropped the Integra. It's only been getting worse. I was at a major car show and realized after I left that I had forgotten to visit their area. I used to be an owner and a fan of the brand, and I had literally forgotten about them. That's bad.


XYZZXYZZ - 3/4/2008 2:37:05 AM
0 Boost

i fully agree. Acura dropped the ball, ditching REAL names for alphabet soup gibberish.

supposedly, they didn't like that Legend and Integra had more name recognition than "Acura" as a brand. that was bad???

Lincoln musta listened to the same IDIOTIC marketing guys. well Continental and even Town Car still sticks in my mind than the blah insipid (and not so insipid rebadged Mazda) models whose names i CAN'T EVEN BE BOTHERED to learn.






DW1968DW1968 - 3/8/2008 1:11:08 AM
+2 Boost
I didn't miss their booth at the Chicago autoshow, but I wish I had. The new RL was real, not some scary made-up story used to keep little kids in line.


06TLDude06TLDude - 3/4/2008 10:59:41 AM
+4 Boost
If Acura is dead then what about Lexus and BMW? Lexus numbers dropped 9.3% and BMW 6.7%.


JUGNUJUGNU - 3/4/2008 12:02:58 PM
+3 Boost
"Acura = Dead"

What an intelligent comment. I don't think they are dead. New models like RL and TSX will certainly help the sales. and also the rumoured 400BHP S class/LS rival is just around the corner.

Good luck Acura.

btw CR-V is just awesome. Class leader for sure. Here in UAE i see tons of them. but Accord sales are not that impressive. I thought it would be up in double digits as it's a brand new model but they are actually down.

JUGNU


XYZZXYZZ - 3/10/2008 6:10:48 AM
+1 Boost
BMW3 Series/ToyotaPower is FULL of "intelligent" comments.

he is JUST a poor, ignorant but pampered rich boy. he THINKS others are jealous of him, but most only see him as someone to be PITIED.

he has YET to learn, not only can you NOT JUDGE people by what they drive, but to NEVER boast how rich or smart you are. because there will ALWAYS be someone smarter and richer!

and the more ARROGANTLY one boasts about those qualities, the MORE smarter and richer people you are likely to run into and be embarrassed by.

JUGNU, i suspect you are one of the smarter and richer folks out there. yet you have NEVER bragged about either. i commend you for your modesty and intelligence.



XYZZXYZZ - 3/10/2008 6:26:46 AM
+1 Boost
correction: i assumed "Acura = Dead" as referred to by JUGNU was initially stated by (banned and recycled)bmw3series/toyotapower.

it was s4 who said that. it's STILL a premature and UNintelligent statement.


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