Audi of America, Inc. announced today sales for the month of February totaling 6,152, a decrease of 6.9% from last year’s figures. Audi Certified Pre-Owned (CPO) sales continued their record-setting trend; compared with last year’s February figures, CPO sales came to 3,021 units, an increase of 57%.
The combination of cold weather and cold economic reports slowed customer purchases in the early days of the month, but dealers reported increased traffic as the month progressed. Growing TT sales – an increase of 52.8% vehicles sold over last year’s figures – and record-breaking CPO sales indicate that consumers looking for strong, “shockingly delightful” design have Audi on their minds.
“In spite of February’s slow start, customers are, in fact, shopping. I believe that American auto buyers are looking for stand-out design and quality engineering – they’re ready for spring and are ready to purchase. I look forward to taking the momentum of the last week into March,” said Johan de Nysschen, Executive Vice President, Audi of America.
To date, Audi has sold 12,570 vehicles in 2008, a 3.4% decrease over the previous year; CPO sales for 2008 total 5,613, an increase of 48% over 2007.