GENEVA MOTOR SHOW 2008: Toyota Places SMART In The Crosshairs With The New IQ

GENEVA MOTOR SHOW 2008: Toyota Places SMART In The Crosshairs With The New IQ

• Production version of the Concept C ar iQ premiered
• 'J-Factor' underpins iQ design
• Six unique space-saving engineering innovations represent a milestone in Toyota's automotive engineering
• Revolutionary packaging concept provides ample space for a 3+1 seating configuration within a sub 3 metres length
• Small urban car with low emission engines and aerodynamics reduces environmental impact
• Manufacturing starts late 2008 with a global sales target of 100,000 vehicles for the first year of production

Design

World premiere of Toyota's new urban car: the iQ

Toyota is world-premiering the production design of the new iQ at the Geneva Motor Show. First shown as the Concept Car iQ at last year's Frankfurt Motor Show, the iQ will go into production during late 2008.

The new iQ is a sophisticated car, representing the ultimate refined urban mode of transportation. Thanks to its ingenious and revolutionary packaging it measures less than three metres in length, yet has a flexible interior space that allows up to three adults, plus a child or luggage to travel comfortably.

The name iQ is the best representation of what the car embodies. "i" stands for individuality, whilst at the same time also expressing "innovation" and "intelligence". "Q" stands for "quality" and also suggesting that its "cubic" stature gives a "cue" to new value and lifestyle.

The iQ delivers dynamism and stability despite its small size. It challenges conventional thinking through a design that is forward-looking, intelligent and energetic, while retaining clarity of purpose and function.

The marvel of the iQ's ingenuity is in its revolutionary packaging, which is the result of six space-saving but inter-linked engineering innovations that represent a break-through in Toyota's automotive vehicle development.

"The iQ story started a few years ago when we at Toyota began thinking of the environmental impact of automobiles. We came to the conclusion that, in order to ensure a sustainable future, there was a need for a radical change in vehicle packaging. We needed to create a break-through, away from the traditional belief that small is basic. Our answer to this is Toyota iQ," says Kazuo Okamoto, Executive Vice President, in charge of Research and Development at Toyota Motor Corporation.

The iQ is designed to cater for the needs of buyers who seek more than just urban mobility but demand space and refinement in an environmentally-friendly vehicle.

J-Factor design

The design of the new iQ has its origin in Japan with J-Factor influences at its core. Toyota explains J-Factor as that aspect of Japanese originality and quality that creates modern, attractive, and globally appealing products from the apparent disharmony and contradictory nature of its original components. Expressions such as 'small yet spacious', 'high-tech yet human' and 'emotional yet functional' are all examples of what Toyota calls J-Factor.

Although iQ is less than three metres in length, measuring 2,985mm precisely, it has a spacious interior. And while the ingenious packaging requires hi-tech solutions, the human appeal is in the requirement to meet intelligent urban transportation needs.

Drawing inspiration from J-Factor, Toyota has developed a unique design language called Vibrant Clarity. Vibrant Clarity is the key to answering the long-standing paradox of designing vehicles that are both energised and dynamic, but at the same time rational and ingenious. The word Vibrant represents a more forward-looking, vital nature that expresses the feeling of energy.
Clarity symbolises all that is fresh, clean and simple, stressing the rational aspect in the design equation - keeping the design crisp, the functionality intact and ensuring that the concept is easily understandable.This Vibrant Clarity design philosophy infuses cars with an emotional intensity that is uniquely identifiable as a Toyota.

The iQ contains three key elements of Vibrant Clarity design
Perfect imbalance of proportions: a simple and daring exterior with a strong contrast between the stable and robust stance provided by the iQ's width and the shortness of its overall length.

Integrated component architecture where each unit contributes to the overall design: the structure around the tyres forms part of the minimal front and rear overhangs, a synergy that conveys both strength and agility.

Freeform geometrics: the exterior surfaces are almost mathematical in their cleanliness and precision, but also possess movement and emotion to make the design fresh and contemporary.

Robust yet refined styling for the iQ's urban environment
The four wheels - placed at the extremities of each corner - give the iQ a self-assured 'super stance'. At just 2,985mm in length, but with a proportionally larger wheelbase of 2,000mm, the iQ is small in size, but unlike a small car possesses a confident on-road appearance.

The iQ's robustness is further enhanced by the tough-looking bumpers. Strong vertical lines define the rear view of the iQ, while the bold rear lamp lenses are divided into three segments by horizontal lines, which help underpin the iQ's strong presence. The iQ is fitted with 5-spoke 16-inch alloy wheels that confidently fill the bold wheel arches.
The exterior styling blends dynamism and stability: prominent crease lines define the high belt line while the V-line of the A-pillar creates tension across the wheel arches.
Smooth lines flow from the front bumpers, curve graciously up through the front pillars to meet the roof and sweep back down towards the rear hatch where they are replaced by edgier, well-defined lines.

From a rear three-quarter perspective the creative tension continues.
A seamless line runs from the edge of the roofline towards the B-pillar and curves around the deep rear glass area, before returning towards the rear hatch and then tailing off at the bold, geometrically-shaped wheel arches.

At the front of the car, smoked headlamp units are set deep into the bonnet and wings. Door mirrors with integrated turn indicators further reflect the iQ's refined urban appeal.


Techno-organic theme for interior styling

The 'on-the-edge' exterior styling is replicated in the iQ's refined interior architecture. By mathematically analysing and recreating the structural beauty of natural objects, Toyota has achieved a 'techno-organic' design which fuses geometric precision with inner beauty.

This is demonstrated in the floating 'V' centre console, which dominates the asymmetric dashboard. At the base of the V is a single dial that controls the functions of the air conditioning.

Situated within the arms of the V are cabin temperature controls with an LCD that displays airflow, twin face-level air vents and at the top a 5.8-inch colour touch screen satellite navigation display.

The V-design both separates and joins the two halves of the asymmetric dashboard design, while providing a visually appealing focus on the interior.


The steering wheel is flat-bottomed to provide the driver with greater legroom. Controls for audio are placed on the wheel to save space on the centre console and to offer a high-level of convenience for the driver.

Other techno-organic features include matt silver door handles with flowing manta-ray styling. While the ultra slim seatbacks are formed in a stylish one-piece moulding that enhances the edgy feel of the iQ and assist in freeing up additional passenger space.

A secret tray is neatly concealed below the rear seat, again providing more storage for passengers without sacrificing the cabin space. For more luggage capacity the 50/50 split rear seats can be separately folded flat to increase the available load area.

The interior is finished in rich chocolate-plum colour, which contrasts with the matt silver of the techno-organic architecture to provide an environment of urban sophistication.

Technology

Revolutionary engineering innovations create ingenious packaging solution
Creating more passenger space in such a compact vehicle was a key aim for Toyota's design team. The iQ's interior is surprisingly spacious. Six inter-linking engineering innovations are responsible for making this possible. Viewed together, these innovations represent a major milestone in Toyota's vehicle development.

To achieve such a milestone required a drastically changed mindset. The engineers had to reconsider the very locations of various vehicle components rather than simply re-designing parts to a smaller size.

The result is a true break-through in 'small yet spacious' packaging, which at the same time has been designed to meet the top 5-star safety rating of EURO NCAP.

The new Toyota iQ measures 2,985mm in length and 1,500mm in height, but the car's compact ingenuity lies in its comparatively lengthy wheelbase of 2,000mm.

Newly developed differential saves engine compartment space
A newly developed differential allows the iQ to be built with short front overhangs, which result in a gain of over 100mm of additional length inside the passenger cabin area when compared to the B-segment Yaris.

Toyota's ingenious solution to the differential is 3-fold: the under-bonnet area is made more compact; the front wheels can be placed at the very corners of the car, which drastically shortens the front overhang; and the passenger compartment can be increased.

Flat under-floor fuel tank with rear-angled shock absorbers
The design of the flat under-floor fuel tank has allowed the development of shorter rear overhangs, which contribute to the reduction of the car's overall length.

Historically, a flat tank was considered difficult to engineer successfully because of the variance in fuel surface levels depending on the angle of the car.

However, persistent engineering efforts to downsize and find the optimal placement of functional parts have resulted in a flat fuel tank that creates significant space savings.

Smaller heater/air conditioning unit saves space
Toyota engineers have managed to significantly reduce the size of the heater/air conditioning unit without sacrificing performance output.

As a result of the size reduction the passenger-side area of the asymmetric dashboard can be moved forward and towards the windscreen base freeing up additional cabin space.

Asymmetric dashboard design and sliding seat configuration create more space
The iQ's innovative asymmetric dashboard was designed to open up the passenger area.

The pushed-forward and step-like structure of the dashboard provides sufficient space for the front passenger when the seat is set at its most forward position while comfortably accomodating an adult in the rear seat.

Combined with shoulder-to-shoulder distance between driver and passenger of a similar volume to a C-segment vehicle, the unique 3+1 seating configuration creates enough room for three adults and, in addition, either a child or luggage behind the driver.

Centre take-off steering gear for compactness
Toyota has employed a centre take-off steering gear and positioned it higher in the engine bay. The gear, engine and differential could then be repositioned creating the iQ's size-reduced front overhang.

Slim seat design for greater leg room
The slimness of the iQ seat backs release a further 40mm of rear passenger room at knee height so that rear passengers can sit more comfortably.

With an all-new frame structure and optimal adjustment of ancillary parts, the slimmer seat designs save space without sacrificing comfort.

New iQ drives Toyota's green aims with low emission engines
Toyota has been pioneering in the continual search to reduce the car's impact on the environment. Using technology as its cornerstone, Toyota has persistently sought new ideas and new inventions to make the car friendlier to the environment.

In addition to Toyota's ongoing Hybrid Synergy Drive® technology innovations, the expansion of its small car range is integral to reducing environmental impact.

The new iQ, together with the Urban Cruiser also premiered at Geneva, plays a key role in Toyota's drive to reduce emissions. Both cars are also an essential part of Toyota's challenge to support the Japanese Automobile Manufacturers Association's (JAMA) voluntary commitment of 140 grams per kilometre by 2009.

The iQ will have the choice of one of two petrol or one diesel engine. These engines - along with the compact design, low weight, and aerodynamic shape of the iQ - will contribute to outstanding fuel economy and exceptionally low CO2 emissions, which are anticipated to start at around 100g/km.

Production commences in late 2008
Production of the iQ will commence during late 2008. In the first full year of production, Toyota expects to reach 100,000 units globally.



RupertRupert - 3/4/2008 12:13:53 PM
+1 Boost
The Mini is a big car, but is poorly packaged. My car is smaller than a Mini (A VW Lupo) but has way more interior space.


RupertRupert - 3/4/2008 2:56:38 PM
0 Boost
I didn't mean it like that lol!
It's just not very mini anymore - there are plenty of smaller cars on the market (here in Europe certainly)


XYZZXYZZ - 3/5/2008 3:02:46 AM
0 Boost

isn't the New Mini also considerably LARGER than the original Mini?



EL34EL34 - 3/4/2008 11:35:54 AM
-1 Boost
Not only did Toyota place the Smart in their crosshairs they also blatantly ripped off their design and that really irks me.

I will never own a ToyLex.


Bmw8terBmw8ter - 3/4/2008 12:30:29 PM
+4 Boost
If you can figure out a way to make such a compact car NOT look like the competition, then you'd have a valid complaint.

The fact of the matter is, in this class, all of the cars will have similar design ques.


answeranswer - 3/4/2008 1:25:09 PM
+3 Boost
Yeah. I really can't believe how Toyota basically ripped off the whole "four wheels and two headlights" theme. What pricks!


pushrod27pushrod27 - 3/4/2008 2:17:56 PM
0 Boost
Looks just like a smart. I wish toyota would do something original for once.


XYZZXYZZ - 3/5/2008 3:08:38 AM
+1 Boost

similar exterior cues are COMMON in many vehicle designs and TYPES, and become more so when there is less square feet for designers to work with. this car nevertheless manages a most UNIQUE look.

then when you get beneath the skin and read about all the further UNIQUE engineering features, the brilliance of the car becomes even more apparent. this iQ is SO ADVANCED, it makes the Smart seem like the village idiot by comparison.







JUGNUJUGNU - 3/4/2008 12:09:36 PM
-2 Boost
Nice little hatch. Proportions, headlights, taillights...etc looks extremely stylish and youthful. Miles better than the ridiculous and hugely unpractical Smart.

JUGNU




answeranswer - 3/4/2008 1:23:54 PM
+1 Boost
One of the few things more annoying than the crazy Lexus/Toyota fanboys are the anti-Lexus/Toyota fanboys who are just as vocal and equally ignornant.


Matthew1Matthew1 - 3/5/2008 12:40:38 AM
-2 Boost
Appreciate the Bias JUGNU!

For the record, how is this more practical than the segment leader and creator, SMART?

Because it has tiny back seats? Tell me how many people purchase a car this small with the intent to carry more than one passenger?

The SMART is smaller than the IQ (SMART, IQ...hmmmm) so is easier to park, better on fuel and also makes use of a more innovative drive-train layout.

And the IQ's interior is suspiciously similar to that of the SMART's....

But of course JUGNU disagrees.


XYZZXYZZ - 3/5/2008 3:26:13 AM
+2 Boost
answer: "...anti-Lexus/Toyota fanboys who are just as vocal and equally ignornant."

no, they are ignorant, period. so blinded by bias, they think mere "tradition" can trump superior designs and engineering. can the Smart for Two carry FOUR people? howcum it gets so crappy mileage for such a small package? the much larger Yaris yeilds more mpg than the Smart.

and if MB has such superior "german engineering," howcom it has to rely on a MITSUBISHI engine? LOL!

toyota's iQ makes the mb Smart a village idiot by comparison.





7msynthetic7msynthetic - 3/4/2008 12:35:33 PM
+3 Boost
This car will sell like hotcakes - much nicer than the SMART - good job Toyota.


topneurotopneuro - 3/4/2008 12:47:45 PM
-4 Boost
Better than the Smart.
Good 4 seater but back seat for Oompa-Loompas.
Will wait for the Subaru R1e, ugly but it is better.



CzelinskiCzelinski - 3/4/2008 1:00:41 PM
+2 Boost
Better than the Smart, not even been manufactured yet. You German haters really do irritate me, do this site a favour and grow up.


answeranswer - 3/4/2008 1:28:28 PM
+2 Boost
You think twenty years is not much. And you are correct.

But, in that time look at what Toyota has done with Lexus. You may not like them, might even hate them. But, the Lexus brand is successful.

Though you may never consider buying one, BMW and Mercedes do view Lexus as a competitor. Not bad for twenty years time.


answeranswer - 3/4/2008 4:30:36 PM
0 Boost
Um. Yeah.

Lexus success began by improving upon the recipe the German luxury makers had been doing. By improving build quality and lowering the entry price Lexus took what they had done and made it better in the eyes of some consumers.

If you think that is copying, so be it. But Mercedes new hybrid S Class coming out is basically taking what Lexus had done, and through the Lithium Ion battery useage, making it better. Is that coyping too?

Do you also accuse Lamborghini of being a copycat? They were founded with the intent of taking what Ferrari had done, and making it better.

Nintendo, Microsoft, and Sony are all doing pretty well selling gaming consoles. Aren't they basically just copying what Atari did decades before?




pushrod27pushrod27 - 3/4/2008 5:35:51 PM
+1 Boost
the difference is that Lamborghini built his car out of a passion for creating a superior automobile, for the purpose of driving.

Toyota/Lexus doesn't have any passion for cars, although they are good at building them. They are not trying to create a superior automobile for the enthusiast. They just analyze what cars are making money in the market and then build their own version to crash the party. they suck.


answeranswer - 3/4/2008 5:59:17 PM
+1 Boost
They just realize that not all consumers are enthusiasts. And even cars sold as "enthusiast" models rarely are driven close to their limits.

But they are trying to build superior cars:

Obsession rules at Lexus flagship plant
Everyone sweats the details in Japanese factory

by James B. Treece - Automotive News

TAHARA, Japan - A visit to the Toyota Motor Corp. plant that builds the flagship LS 600h L and its engine is a lesson in obsession.

Toyota trains and retrains its Lexus workers. It turns cleanliness into a fetish. It measures everything. And then it minutely inspects every finished car.

Why such attention to detail?
Toyota believes it is in an ever-escalating race for perfection.

"The Corolla quality level is almost the same as the first-generation LS," says Shoji Ikawa. He is chief production engineering officer and a senior managing director at Toyota. "It was time for us to raise the bar again."

To build finger strength, workers twist their fingers in the fat plastic webbing of what looks like tennis-racket heads.

They arrange a series of small tins of lip-glosslike containers in order of shading to develop an eye for tints and color.

They learn by feel how to pick up, say, five bolts at a time - not six. They learn to listen for the sound of a bolt tightened with the perfect amount of torque.

"Of course, the five senses are important for assembly," says one of the trainers. Toyota showed journalists the plant near Toyota City in a recent media event.

Training and retraining
Before workers are allowed on the line, they undergo extensive training. Lectures and computer-based lessons combine with dexterity and physical training. The training center has 10 trainers and 40 assistant trainers.

The training never ends.

Under a skills certification system, workers take increasingly difficult tests to prove their skill levels.

There are 26,000 operations at the plant that can be certified as done properly. Currently, the plant's workers hold 1,800 Level 3 certificates. Workers have earned an additional 600 of the more difficult Level 2 certificates and 300 elite Level 1 certificates.

Each certificate is valid for only four months. After that, the worker must be retested.

To show the testing methods, Toyota has one worker act out the role of a candidate for certification. His "chief leader" stands behind him, while two testers watch his every move and listen to his litany on proper assembly.

"One grommet will be taken out by my left hand. With the fingers of my left hand, I will place the grommet in location, and with my right thumb I will press it into place," he intones loudly, his body at attention. Matching the actions to his spiel, he spins into motion.

He concludes his demonstration: "By not observing these rules, there might be leakage of water." The judges deem his words, body movements and placement of the grommet acceptable.

Air showers
Doing the job right isn't enough. Wor


Bmw8terBmw8ter - 3/4/2008 6:03:04 PM
+3 Boost
"BMW and Mercedes got to where they are through hard work. Think of it this way. BMW and Mercedes are the kids who studied for the test and Lexus is the kid who didn't study but sat next to BMW and Mercedes and copied from them. Get what I am saying?"

What Germanfan is going to claim this knucklehead.



XYZZXYZZ - 3/5/2008 3:56:05 AM
0 Boost
interesting article, answer. can you post the rest?

the germans have their craftsmen to be proud of too. 'craftsmen' in the tradition of "tinkers" in the days before mass production, when non-standard parts had to be 'tinkered' to fit properly.

in the book, "The Machine that Changed the World," there was a most interesting part that mentioned the scores of these german craftsmen whose ONLY job was fixing 'set aside' cars. (DEFECTIVE cars pulled so as to not slow or stop the assembly line. there are virtually NO toyota set-asides coming off their lines.)

these proud craftsmen spent MORE TIME to fix faulty mbs, as it took toyota ordinary linemen to build whole near perfect cars to begin with! and this was BEFORE the Lexus mania for perfection kicked in!

that reference to Corollas as well built now as the original LS400 was most telling, about the whole toyota corporate drive for perfection.




jt716jt716 - 3/4/2008 1:07:07 PM
-2 Boost
BORING as usual what do you expect from Toyota!


answeranswer - 3/4/2008 1:29:51 PM
+4 Boost
At this price point, what were you really expecting?

1,000hp and the ability to transform into a robot?


JUGNUJUGNU - 3/4/2008 3:52:05 PM
-2 Boost
so u were comparing 100 year old MB to 20 year old Lexus. Fair enough.

so ignorant, also apply same to nearly 60-70 year old Toyota and not even a decade old Smart.

JUGNU


w209w114w209w114 - 3/4/2008 4:03:18 PM
+1 Boost
Everyone wants a piece of the Smart! Apparently from the Chinese to the Japs at Toyolex. Toyota goes and once again does what it does best, COPY another design. From the failure at Scion now it seems they want to venture into other markets particularly the subcompacts.

Mercedes remains the leader in innovation and Toyota the leader in automotive plaigarism. It seems some things are never going to change.


answeranswer - 3/4/2008 4:35:16 PM
+3 Boost
Mercedes will be producing a hybrid S class.

Lexus has already had the hybrid LS.

Explain.

PS- Remember when Mercedes changed the entire naming structure of the cars? 500SL became SL500. That was in the mid 90's, and that was a direct result of the early success of the Lexus brand.


answeranswer - 3/4/2008 7:59:32 PM
+2 Boost
That is bull. Lexus had a great deal to do with it. I don't care where you were.

Simple logic shows they could have kept their numeric then alpha layout AND "re-organized" their models into class divisions. 320SL, 500SL, 600SL still sounds like a class grouping to me.


XYZZXYZZ - 3/5/2008 3:40:42 AM
+1 Boost

w209:

"Everyone wants a piece of the Smart! Apparently from the Chinese to the Japs at Toyolex."

actually, you have it backASSwards. the 'Smart' Village Idiot copied the japanese, who have been making Kei-Class city cars for several DECADES now.

and being unable to EVEN COPY efficient small engines, the mb Vi (for Village idiot) has to resort to buying engines from Mitsubishi!




Matthew1Matthew1 - 3/5/2008 4:11:04 AM
+1 Boost
Except the European's invented the mini-car.

BMW Isetta?http://images.worldcarfans.com/articles/2005/3/28/5050328.001/5050328.001.1M.jpg






answeranswer - 3/5/2008 11:04:03 AM
+1 Boost
Talking about the Isetta being a BMW idea?

That was created by the Italian firm of Iso SpA.

Check the wikipedia entry for Isetta.


Matthew1Matthew1 - 3/5/2008 2:57:59 PM
+1 Boost
Yes I knew that, and not being a big BMW fan I have no problem with that fact.

In case you were stirring...


w209w114w209w114 - 3/5/2008 11:04:33 PM
+1 Boost
Answer,

Last time I checked Italy was in Europe.


XYZZXYZZ - 3/7/2008 4:11:41 AM
0 Boost

the Isetta was not so much a city car as an enclosed scooter.

what are Lambrettas most well known for? yep. scooters.

what kind of powerplants drove these? scooter one-lungers. even the original 360cc japanese Kei cars were mostly twins.

isettas coulda been inverted TRI-cycles, but added a 4th wheel for stability. yet if you look at the spread of the rear wheels, they're barely more than tricycles.

and bmw is SO PROUD of their versions, they wish the public would FORGET bmw was ever associated with 'em.




CzelinskiCzelinski - 3/4/2008 4:24:27 PM
+1 Boost
Spellchecker, well said my friend! You're spot on.


Bmw8terBmw8ter - 3/4/2008 6:11:09 PM
+1 Boost
You're kidding right? He made one of the most unintelligible arguments ever, @ 2:47PM.


Bmw8terBmw8ter - 3/4/2008 6:15:14 PM
+1 Boost
"MichaelTaylor" can formulate a better argument than that.


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