Volvo Ocean Race Edition Cars

Volvo starts the countdown to the next round-the-world Volvo Ocean Race with the launch of special Volvo Ocean Race editions of the V70, XC70 and XC90 at the Geneva Motor Show today.A unique Ocean Blue pearlescent paint immediately differentiates the Volvo Ocean Race editions from the standard models and the appearance is further enhanced with a new, more exclusively designed Volvo Ocean Race emblem and chrome exterior details. The special edition cars are also available in Electric Silver.

All the cars feature full Ocean Race leather upholstery and are available in Soft Beige or Off Black with the centre console and other details in silk matt aluminium inlays.
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commander104 - 3/5/2008 3:29:32 PM

+1 Boost

so is this just external changes with nothing special to the mechanicals?

carlover99 - 3/5/2008 3:46:06 PM

+1 Boost

yup

DROOPYSAKK - 3/5/2008 3:54:26 PM

0 Boost

in general i think its cheesy when car company's do this, i.e. pebble beach editions, neiman Marcus edition etc.

its even worse when consumers feel the need to spend more for nothing

M35MT - 3/6/2008 8:13:02 AM

-1 Boost

Westminters Editions
Wolfsburg Editions

M35MT - 3/6/2008 12:21:24 PM

+3 Boost

wow so I get deboosted, didnt even say anything negative.

Point being there are German special editions which offer nothing more than badging and exclusive color options. Same shit. Get over it.

Whelan - 3/5/2008 5:00:58 PM

+5 Boost

It's essentially a Luxury Makers version of Limited Edition. Accord Limited Edition, Altima Limited Edition. Except they cannot call them Limited Editions because that name would make the others feel like they are plain and not luxury. It's all brand recognition and marketing. Would you rather have a Limited Edition Lexus RX350 or a Pebble Beach Edition.

njshift - 3/6/2008 8:42:03 AM

+4 Boost

Nothing new, waste of an article.

S2000CRRacerboy - 3/6/2008 1:19:04 PM

+1 Boost

commander104's right, y'know...