Chrysler drops Cali design studio

In line with Chrysler’s global strategy turnaround plan officials have decided to close the carmaker’s Pacifica Advance Product Design Center located outside of San Diego in California. The studio is credited with creating a number of important models including the 300 sedan and Dodge Challenger muscle car (pictured), and it was also one of the first automotive design centers opened in California by a major carmaker.

Chrysler has released an official statement citing reasons for closing the plant, which reads: “Increasingly, we are leveraging resources worldwide, forming new joint ventures and alliances and consolidating operations in order to better achieve global balance.
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